Tag: Advertising

Mixed reactions trail brands that failed to associate with Amusan

By Abimbola Mohammed Mixed reactions have trailed brands that failed to show support...

Legacy companies still blazing trails

By Felicia Nwosu Doing business in Nigeria, is daily, becoming a herculean task....

OAAN set to rebrand as AGM holds this week

By Felicia Nwosu As part of its annual routine in engaging with members and keeping...

Marketers should move from technology to psychology – Adefila

By Felicia Nwosu Boye Adefila, CEO of Downtoearth Marketing Services, has challenged...

MARKETING EDGE on TV reschedules broadcast time today

Due to the live broadcast of Babcock University Convocation, the airing time for...

Shen advises marketers on measuring ROI

By Abimbola Mohammed In the just concluded webinar held by Adage in collaboration...

MARKETING EDGE on TV hosts Ekine today

By Oghale Mafuru Foremost brand and advertising television program, MARKETING...

Unilever reports 8.1% half year sales growth

Unilever has announced an 8.1 percent growth rate in the first half of 2022. The...

USP is more than positioning statement – Adzufeh

By Felicia Nwosu Media expert, Eki Adzufeh, the Chief Executive Officer/ Administrator...

Wavemaker wins Wipro Consumer Care account

Wavemaker Malaysia has won the media business of Wipro Consumer Care (LDW) Malaysia. The...