Tag: Advertising

Advertising chiefs blame sector’s lack of growth on low entry point

By Felicia Nwosu Some practitioners in the Integrated Marketing Communications...

Brand building has become nice to have amid survival – Afolabi

By Abimbola Mohammed Victor Afolabi, CEO, GDM Group, one of the leading experiential...

Rexona launches new 72hr Deodorant, unveils ‘Stay Dry and Fresh for Longer’ campaign

In a move to revolutionise the deodorant market in Nigeria, global leader Rexona...

Diageo to roll out paper bottles for Baileys cream

By Ralph Tathagata Diageo says it is introducing a paper packaging trial for its...

Industry leaders highlight takeaways from ADVAN Industry Dialogue

By Felicia Nwosu Following the enriching experiences garnered at the just concluded...

FG bans smoking, money ritual scenes in Nollywood movies, skits, others

By Abimbola Mohammed The Federal Government of Nigeria has approved the ban on...

Insight Redefini appoints new digital marketing experts for Digitas Lagos

By Ralph Tathagata Year 2024 marks a period of hierarchical transition and growth...

Tiger Beer roars at AMVCAs, celebrates creativity and empowers talent

The African entertainment scene roared with the 2024 African Magic Viewers’ Choice...

ARCON: Allowing the industry to breathe

The future of the marketing and advertising industry in Nigeria is bleak. The gloomy...

Global cocoa supply deficit to increase by 405% this year

By Emmanuel Osadare The global cocoa industry is bracing for a significant supply...