Tag: Advertising

Champion Breweries records N1.2bn pre-tax profit

By Ralph Tathagata For the year ending December 31, 2024, Champion Breweries Plc...

World Bank approves additional funding for NG-CARES 2.0

By Taiwo Osho Following the success of NG-CARES 1.0 programme, the World Bank...

IWD: MARCOM can shape perception of women in society – Prof Macharia

By Abimbola Mohammed Professor Juliet Macharia, Associate Professor of Communication...

Adobe appoints Omnicom global agency for digital experience marketing

By Abimbola Mohammed Adobe, the leading tech company, has selected Omnicom as...

Polo boss Obayuwana credits brand’s success to passion for beauty

By Seun Johnson For John Obayuwana, Founder and Chief Executive Officer of Polo...

GroupM selected for Electronic Arts global media duties

By Abimbola Mohammed Electronic Arts has been selected for GroupM global media...

Dentsu Creative Webchutney appoints 8 National Creative Directors

By Ralph Tathagata To reinforce its creative leadership and strategic vision,...

Why experiential marketing drives instantaneous results – Ojeikhoa

By Abimbola Mohammed Otis Ojeikhoa, Managing Director/CEO of Brands Optimal, has...

Experts weigh in on blending traditional, digital media marketing for greater impact

By Seun Johnson The rapid rise of digital media is seriously shaking the foundations...

Convergence of content, media and audiences take center stage at MIPAN Conference

By Abimbola Mohammed The role of cross-platform in content sharing was the central...