Tag: Advertising

Adobe appoints Omnicom global agency for digital experience marketing

By Abimbola Mohammed Adobe, the leading tech company, has selected Omnicom as...

Polo boss Obayuwana credits brand’s success to passion for beauty

By Seun Johnson For John Obayuwana, Founder and Chief Executive Officer of Polo...

GroupM selected for Electronic Arts global media duties

By Abimbola Mohammed Electronic Arts has been selected for GroupM global media...

Dentsu Creative Webchutney appoints 8 National Creative Directors

By Ralph Tathagata To reinforce its creative leadership and strategic vision,...

Why experiential marketing drives instantaneous results – Ojeikhoa

By Abimbola Mohammed Otis Ojeikhoa, Managing Director/CEO of Brands Optimal, has...

Experts weigh in on blending traditional, digital media marketing for greater impact

By Seun Johnson The rapid rise of digital media is seriously shaking the foundations...

Convergence of content, media and audiences take center stage at MIPAN Conference

By Abimbola Mohammed The role of cross-platform in content sharing was the central...

Nestlé Nigeria posts huge revenue losses before tax in 2024, bounces back in Q4

By Ralph Tathagata For the financial year ended 31 December, 2024, Nestlé Nigeria...

MTN Group projects significant decline in full-year HEPS, cites forex losses

By Ralph Tathagata As the telecom giant gears up to publish its annual results...

Campaign review: Hypo Bleach breaks Valentine tradition with “Don’t Show Love”

By Ralph Tathagata While some brands are bombarding viewers with hundreds of mushy...

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