Tag: Advertising

LIONS Scholarship 2025 appoints Ntsubane as jury president

The LIONS Scholarship 2025 has appointed Andisa Ntsubane as jury president. Ntsubane,...

Kimberly-Clark’s creative & media business up for review

By Abimbola Mohammed Kimberly-Clark Corp. has concluded its global creative and...

Nigeria’s fashion market poised for rapid growth in 2025

By Seun Johnson The fashion industry in Nigeria is witnessing a growth trajectory...

Consumer-centric marketers can build stronger relationships – Adedeji

By Abimbola Mohammed Tolulope Adedeji, Senior Director, Trade Marketing, E-Commerce...

Macroeconomic headwinds threaten to disrupt steady pace of 2025 advertising pitches

By Felicia  Nwosu Macroeconomic headwinds threaten to disrupt steady pace of...

Crafting cohesive social media advertising campaigns in 2025

By Seun Johnson For any brand to assume that consumers remain loyal to a single...

Nigerian Breweries, others issued power generation permits by NERC

By Ralph Tathagata The Nigerian Breweries has been issued captive power generation...

Advertising software market set to triple, reaching $10.46 billion by 2029

By Felicia Nwosu The global advertising software market, valued at $3.56 billion...

Africa’s projected consumer spending to surpass $2 trillion in 2025 – McKinsey

By Ralph Tathagata Driven by recent urbanisation, a rising middle class, and the...

Driving successful brand extension with consumer insights

By Seun Johnson Consumer behaviour is the backbone of every successful brand extension....