Tag: Advertising

HASG holds 1st quarterly webinar, highlights AI impact on marcomm

By Felicia Nwosu The Heads of Advertising Sectoral Groups (HASG) held its very...

Experts take holistic views on influencer marketing’s role on strategy, credibility

By Felicia Nwosu Influencer marketing is rapidly evolving as a core strategy in...

Guinness Nigeria hikes prices of drinks amid economic headwinds

By Ralph Tathagata Nigerian consumers of both alcoholic and non-alcoholic beverages...

Heineken USA appoints Alison Payne as CMO

By Abimbola Mohammed Heineken USA announced the promotion of Alison Payne to Chief...

Driving brand differentiation with data and creativity

By Seun Johnson As countless brands constantly strive for consumers' attention...

MARKETING EDGE ONTV hosts Ali-Balogun this Wednesday

By Felicia Nwosu This Wednesday, MARKETING EDGE ONTV will host one of Nigeria’s...

Micro-industries will drive rapid growth of Nigeria’s industrialisation

By Ralph Tathagata Micro-industrialisation has been identified as pathway to accelerating...

How prime time TV commercials fuel brand’s marketing strategy

By Seun Johnson While some believe television advertising is taking a back seat,...

Nestlé champions nutrition for healthier world with “Good Food, Good Life”

By Felicia Nwosu Across the world, millions of children face the harsh realities...

Global accounts recently up for reviews

By Abimbola Mohammed The marketing and advertising industry is no stranger to...