Tag: Advertising

Influencers will continue to drive brand engagement in 2023 – Olabode

By Ibidunni Banjoko Raheem Olabode, Executive Director, CMC Connect, has stated...

Top  rebranded agencies in 2022

By Felicia Nwosu  For many agencies, the year 2022 will remain indelible as a...

Sanwo-Olu inaugurates first phase of Blue Rail Mass Transit to signal Greater Lagos Rising

By Felicia Nwosu In line with his vision for a Greater Lagos Rising and as part...

Messi’s World Cup win is symbolic – Adedeji

By Abimbola Mohammed Tolulope Adedeji, Marketing and Executive Director for AB InBev,...

No hard and fast rule in strategic management

By Zion Rufus The first rule business marketers and entrepreneurs need to consider...

Experiential expert lists how brands can achieve customer-centricity in 2023

By Felicia Nwosu Hopewell Efese, Account Director, Connect Marketing Services, has...

Coca-Cola, Wonderland Lagos create Christmas experience for consumers

To create an unforgettable Christmas experience for consumers, Coca-Cola and Wonderland...

How agencies can optimize opportunities in 2023 despite economic headwinds

By Oghale Mafuru As the year winds down, organisations are taking a retrospective...

BAT Kenya gets AWS accreditation

By Zion Rufus British American Tobacco Kenya plc (BAT Kenya) has been accredited...

Experts predict marketing trends in 2023

By Ibidunni Banjoko Experts in the Nigerian marketing communication space have predicted...