Tag: Advertising

Professionals predict 2023 consumer trends

By ibidunni Banjoko Professionals in the Nigerian marketing communication space...

Pele, the global brand magnet lives on

By Ralph Tathagata In marketing, a brand is about relevance, respect, history, achievement,...

PR experts express high expectations for next year

By Oghale Mafuru As the year gradually winds down, experts in the Public Relations...

Beverage brands you can explore cooking with this holiday

By Zion Rufus  The festive season is here again and you have probably run out of...

Marketers’ belief in their godlike abilities to create demand persist-experts

By Zion Rufus Instead of connecting their products to what people already demand,...

Leverage passion points to develop customer loyalty – Olatunji

By Felicia Nwosu In preparation for a successful business growth, a marketing communications...

Ekekwe urges brands to focus on consumer research in 2023

By Felicia Nwosu Professor Ndubuisi Ekekwe, Lead Faculty, Tekedia Institute, has...

Major highlights in IMC industry 2022

By Abimbola Mohammed In 2022, some agencies, brands, companies, media platforms...

Our problem isn’t thinking out of the box, but lack of enabling environment – Ajufo

By Felicia Nwosu Emmanuel Ajufo, President of the Out-of-Home Advertising Association...

Experts advocate more engagement on regulations in 2023

By Oghale Mafuru To enhance deeper knowledge and support for the new advertising...