Advertising

GroupM names Krichefski as the CEO for EMEA, U.K.

By Ibidunni Banjoko The world’s leading media investment company GroupM, WPP’s...

LCCI holds webinar on 2023 budget, identifies challenges, opportunities

By Abimbola Mohammed Lagos Chambers of Commerce (LCCI) held its annual conference...

Radio, TV still primary medium of MarCom despite SM revolution – Odutayo

By Felicia Nwosu Greg Odutayo, the Managing Director/ Chief Executive Officer of...

OMD India retains NIVEA media business

By Abimbola Mohammed In a just concluded multi-agency pitch, OMD, part of the Omnicom...

Explore political season to build equity, experts tell brands

By Oghale Mafuru As the Nigerian polity gets heated with momentous activities...

ADMARP to host webinar on marketing predictions for 2023

By Zion Rufus Together with an impressive lineup of highly inspiring thought leaders...

AAAN President advises on navigating 2023 economic headwinds

By Zion Rufus In the wake of a looming recession and evident post pandemic pressures,...

Insight Publicis appoints Layade as new Account Management Director

Insight Publicis, leading advertising powerhouse and member of West Africa’s largest...

No marketing channel is dead, leverage what works for you- Holopainen

By Zion Rufus From ‘content is king’ to ‘context is actually what is king’,...

Adedeji emerges first-ever Nigerian director at LB Canada in 176 years

By Abimbola Mohammed The Amazon and marketing guru, Tolulope Adedeji has added...