Advertising

Naira redesign policy skyrockets inflation to 21.82% – NBS

By Felicia Nwosu The National Bureau of Statistics (NBS) has revealed that Nigeria’s...

Admen eulogise MTN, Airtel on Valentine’s Day emotive messages

By Ibidunni Banjoko Following the creative love messages during the 2023 St. Valentine’s...

Global experiential marketing to reach USD 57.3 bn in 2028

By Felicia Nwosu With the global experiential marketing indicating a quick and...

Terra launches Jollof Seasoning Cube for an extraordinary Jollof experience

From the popular “party jollof” cooked with firewood in large aluminum pots to...

FG approves 47 FM, 5 Community, 4 DTT Radio stations

By Felicia Nwosu The Federal Government has approved the licenses of 47 FM Radio...

Banks need to revalidate their brand promise through empathy – Experts

By Felicia Nwosu Following reactions of some banks to their customers in response...

Leveraging technology to stay ahead of the curve

By Tunde Animasaun The business and economic landscape of the world has ever been...

MARKETING EDGE on TV hosts Ogunseye today

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Understanding user behavior through mobile measurement now crucial, says Zaitsev

By Zion Rufus With over 700 million smartphone users in Africa’s rapidly growing...

Advertising market to retain positive trajectory in 2023

By Zion Rufus The advertising market in 2023 is expected to retain a positive...