Advertising

I see exponential increase in BTL in 2023 – Akindele

By Felicia Nwosu Oyedeji Akindele, Head of Strategy, Abelinis Limited,  has averred...

Advertising should allow for extensive creativity, innovation – Akinpelu

By Abimbola Mohammed Sherif Lanre Akinpelu, Deputy Director, Strategy & Planning,...

How not to write rebuttals

By Segun McMedal For years, I've suppressed my reservations over the structure,...

IAA releases privacy principles to aid legislation

By Oghale Mafuru Against the backdrop of rising privacy concerns in the advertising...

Deploy monetary, fiscal policies to tame inflation, LCCI tasks FG

By Ibidunni Banjoko Amid the redesigned naira note scandal, the Lagos Chamber...

World Bank president to step down in June

By Felicia Nwosu David Malpass, World Bank President said that he will be bowing...

Elev8media introduces product sampling to maximize customer experience

Top of the market digital billboard platform, Elev8media Advertising Limited, will...

Update: Robot lawyer backs out of court over jail concerns

By Zion Rufus Following threats from State Bar prosecutors, World’s first AI...

Diversify revenue streams to cushion economic impact Okafor tells agencies

By Oghale Mafuru Multiple competency is a veritable avenue to be strategically...

Blend traditional and digital media to optimize marketing budget- Jude Odia

By Oghale Mafuru The marketing and advertising ecosystem is experiencing a dynamic...