Tag: Advertising

POS charges skyrocket as cash crunch bites

By Abimbola Mohammed The Central Bank of Nigeria (CBN)’s monetary policy to...

OPEC reiterates stand on production policy

By Felicia Nwosu The Organization of Petroleum Exporting Countries (OPEC) has...

Access, FBN Holdings, others rake N109b from account maintenance in 2022

By Felicia Nwosu Access Bank Plc, FBN Holdings, Zenith Bank, GTCO, and UBA have...

Experts predict trends that shape media buying in 2023

By Abimbola Mohammed There have been lots of predictions about how the economy...

IMF raises global growth to 2.9%, SSA to 3.8% in 2023

The International Monetary Fund (IMF) in its forecast has revealed that the global...

Africa needs people who can brand and market it strategically- Akinbamiro

By Zion Rufus Akinniyi Akinbamiro, a digital marketing consultant has averred...

GOJ becomes Audi Japan’s brand & creative agency of record

By Abimbola Mohammed Audi Japan has appointed Geometry Ogilvy Japan (GOJ) as its...

Olubodun launches initiative to transmit valuable foundational knowledge

By Zion Rufus To transmit valuable and foundational knowledge to a new and upcoming...

Gen Z’s Over Hustle Culture, and Other Generations Agree

Whether they’re working in person, at home, or hybrid, many workers of all generations...

Why we must recalibrate marketing expectations in 2023

Despite challenging economic headwinds, marketing investments in 2023 are expected...