Tag: Advertising

Banks need to revalidate their brand promise through empathy – Experts


By Felicia Nwosu Following reactions of some banks to their customers in response...

Leveraging technology to stay ahead of the curve


By Tunde Animasaun The business and economic landscape of the world has ever been...

MARKETING EDGE on TV hosts Ogunseye today


By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Understanding user behavior through mobile measurement now crucial, says Zaitsev


By Zion Rufus With over 700 million smartphone users in Africa’s rapidly growing...

Advertising market to retain positive trajectory in 2023


By Zion Rufus The advertising market in 2023 is expected to retain a positive...

Creative experts harp on capacity building in talent industry


By Oghale Mafuru Ahead of full implementation of Advertising Regulatory Council...

Akinrimisi joins Cway Food & Beverages as Deputy Marketing Director


By Zion Rufus Cway Food & Beverages Nigeria has appointed marketing expert...

OAAN inducted 5 new agencies, delisted no member last year – Ibiam


By Felicia Nwosu Chiddy Ibiam, General Manager of the Out-of-home Advertising...

World Radio Day: Adagun charges broadcasters on balanced reportage


By Felicia Nwosu In commemoration and celebration of this year’s World Radio Day...

Influencer campaign doesn’t solve all marketing challenges – Nnamdi


By Abimbola Mohammed Okenyi Nnamdi, Senior Manager, Brands Optimal Limited, has...