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Inflationary pressures subside as emerging markets remain under pressure – report

By Felicia Nwosu Euromonitor International has revealed that inflationary pressures...

Handcuffs created by attribution in B2B companies stunt creativity, professionals warn

By Zion Rufus Marketing experts have warned that methods used by companies to...

Nestle Nigeria records N48.97b profits in 2022

By Oghale Mafuru Leading Fast Moving Consumers Goods, FMCG company, has announced...

Wema Bank taps Adeteye as head of Brand & Marketing Communications

By Ibidunni Banjoko Wema Bank has appointed Mabel Adeteye as the Head of Brand and...

NBC to sanction broadcast stations over inciting comments by guests

By Felicia Nwosu The National Broadcasting Commission (NBC) has frowned at the ongoing...

Be appealing and dynamic to GenZ, strategists urge brands

By Abimbola Mohammed Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar...

El Pollo Loco appoints Omnicom’s Organic as new agency

By Felicia Nwosu AOR Organic, Omnicom's ad agency, has been appointed as El Pollo...

MARKETING EDGE on TV hosts Itua today

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Pfizer kicks off $1.5bn full agency review

By Felicia Nwosu Pharma giant Pfizer has kicked off a $1.5 B worth full agency...

Nigerians overpay on internet data – global study

By Abimbola Mohammed A global report has shown that Nigerians pay more than other...