Tag: Advertising

Outcome of in-housing falls below expectation, professionals advise hybrid model

By Zion Rufus Brands implementing in-housing structures for their advertising...

Draw lessons from 2023 presidential elections, Itua tasks marketers

By Felicia Nwosu Aizehi Itua, Head of Brand Marketing Communication, Connect Marketing...

Digital marketers are agile to trends – Akingbala

By Ibidunni Banjoko Omobolanle Akingbala, Head of Brands &Strategic Partnerships,...

Throwback Thursday: Vintage lamps

By Abimbola Mohammed Invented at least as early as 70,000 Before the Common Era...

Heineken becomes member of Bloomberg Gender Equality Index

By Abimbola Mohammed Ahead of the 2023 International Women’s Day, the Nigerian...

Geopath releases new data for OOH to boost audience reach

By Felicia Nwosu Geopath, the global company that powers a smarter OOH marketplace...

Global media buying agencies’ market share to grow $79bn in 2023 – report

By Abimbola Mohammed ReportLinker, an award winning marketing research solution,...

Inflationary pressures subside as emerging markets remain under pressure – report

By Felicia Nwosu Euromonitor International has revealed that inflationary pressures...

Handcuffs created by attribution in B2B companies stunt creativity, professionals warn

By Zion Rufus Marketing experts have warned that methods used by companies to...

Nestle Nigeria records N48.97b profits in 2022

By Oghale Mafuru Leading Fast Moving Consumers Goods, FMCG company, has announced...