Tag: Advertising

Protracted naira scarcity causes loss of N20tn to economy

By Felicia Nwosu The Centre for the Promotion of Private Enterprise (CPPE), has...

Value of PR in CEO Media Performance Audit cannot be overstated – Odiakose

By Ibidunni Banjoko Philip Odiakose, the Chief Insights Consultant at PPlusMeasurement...

Airtel Africa set to roll out $750M to ramp up mobile-money business

By Felicia Nwosu As part of its sustained investment in infrastructure, Airtel Africa,...

NBC sanctions 25 broadcast stations for ‘announcing election results’, warns others

By Abimbola Mohammed Balarabe Ilelah, the Director General (DG), The National...

Gender inequality limits opportunities for women, hinders innovation

By Odunayo Tajudeen The economic inequalities that women face are not just a matter...

Ogunyombo charges brands to embrace performance marketing

By Felicia Nwosu Dr. Oludare Ogunyombo, Associate Director, Brooks and Blake Nigeria...

Samsung to invest $230bln in building chip-making base

By Ibidunni Banjoko Technology giant Samsung Electronics is set to invest $230 billion...

Meta to lay off additional 10,000 workers

By Abimbola Mohammed Meta, the mother company of Facebook, has announced it will...

Forex crisis, inflation impact smartphone market as import declines by 32%

By Joseph Ekeng Persistent forex crisis and rise in inflation has taken a toll on...

Nigerian creatives laud Coca-Cola’s inspiring new campaign

By Joseph Ekeng Carbonated drinks leader Coca-Cola has recently released a new campaign...