Tag: Advertising

“Marketers must use data, human insight to build long-term strategy”

By Ibidunni Banjoko Marketing experts have tasked brand owners and custodians to...

Technology enables, provides convenience for GenZ – strategists 

By Abimbola Mohammed Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar...

Nigerian cinema’s revenue records dropped in February

By Felicia Nwosu The Cinema Exhibitors Association of Nigeria (CEAN) has announced...

Meet MARKETING EDGE’s Lead Speaker @ IMC Quarterly Virtual Summit – Nsarkoh

Yaw Nsarkoh is the Executive Vice President of Unilever Ghana and Nigeria. He has...

Meet MARKETING EDGE’s panelist @ IMC Quarterly Virtual Summit – Salvador

Damola Richard Salvador is the CEO and Lead Strategist at Digisplash, a content-led,...

Essence of marketing is creation of strong brands to serve humanity – Nsarkoh

Yaw Nsarkoh, the Executive Vice President (EVP) of Unilever Ghana and Nigeria, has...

MARKETING EDGE set to hold 2023 1st Quarterly Virtual Summit

By Ibidunni Banjoko MARKETING EDGE publication is set to hold its 2023 first Quarterly...

MARKETING EDGE on TV hosts Akingbala tomorrow

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

We now risk obsolescence of human labor, professionals warn

By Zion Rufus The recent launch of GPT-4, an updated version of OpenAI’s text-generating...

Meet MARKETING EDGE’s panelist @ IMC Quarterly Virtual Summit – Oluwasona

Olukayode Morenikeji Oluwasona is a seasoned advertising professional and the Chief...