Tag: Advertising

Experts express divergent views over WPP’s future

By Seun Johnson The future of WPP, a global communication services company that...

Unfolding Funke Akindele’s brand personae, motifs behind her celebrity

By Seun Johnson Funke Akindele, a multi-talented Nigerian actress, Nollywood superstar...

2024, year of transition, challenges,triumphs in the Nigerian advertising industry

By Felicia Nwosu The Nigerian advertising and marketing landscape in 2024 was...

Nigerian Box Office hits ₦2.8b in revenue for December

By Seun Johnson The Nigerian box office closed 2024 on a high note, with December...

Trends that will shape Public Relations space in 2025

By Abimbola Mohammed Artificial Intelligence (AI) & Data intelligence PR strategy,...

Nigerian entertainment industry to surpass $14.8b by 2025

By Seun Johnson The Nigerian entertainment industry is projected to set a staggering...

Nigeria’s podcast ad market to reach $2.12m in 2025

By Abimbola Mohammed Nigeria's Podcast advertising revenue is expected to grow...

2024 Recap: Major stories that made headline on MARKETING EDGE

By Abimbola Mohammed As the curtains closed on 2024, MARKETING EDGE reflects on...

2024’s most unforgettable campaigns: Storytelling that tugged at the heart

By Abimbola Mohammed The marketing landscape in Nigeria has undergone a significant...

Aligning influencer partnerships with brand objectives

By Seun Johnson Influencer partnerships have become a cornerstone of brand strategy...