Advertising

Experts share insights on future of experiential marketing

By Abimbola Mohammed  As the marketing landscape continues to evolve,...

What if WPP, Publicis merged? The case for ultimate advertising powerhouse

In a world where advertising is being reshaped by AI, data, and consolidation, the...

USAID Administrator, Samantha Power shares her Exit Memo

By Amos Oladele Samantha Power, Administrator of the United States Agency for...

How interactive campaigns are redefining marketing

By Seun Johnson Despite the daily deluge of advertisements, innovative brands...

Cannes Lions announces Jury President, Award submission

By Abimbola Mohammed The Cannes Lions International Festival of Creativity has...

Nigeria’s data telecom consumption hit N5tn in one year

By Ralph Tathagata The 2023 Subscriber/Network Performance Report of the Nigerian...

LIONS Scholarship 2025 appoints Ntsubane as jury president

The LIONS Scholarship 2025 has appointed Andisa Ntsubane as jury president. Ntsubane,...

Kimberly-Clark’s creative & media business up for review

By Abimbola Mohammed Kimberly-Clark Corp. has concluded its global creative and...

Nigeria’s fashion market poised for rapid growth in 2025

By Seun Johnson The fashion industry in Nigeria is witnessing a growth trajectory...

Consumer-centric marketers can build stronger relationships – Adedeji

By Abimbola Mohammed Tolulope Adedeji, Senior Director, Trade Marketing, E-Commerce...