By Ralph Tathagata Modern marketing is a mindset, fueled by a few key principles....
By Abimbola Mohammed As the holiday season comes to a close, many consumers are...
By Abimbola Mohammed Ikea, the global home furnishing giant, has put its US creative...
By Taiwo Osho The African Development Bank (AfDB) said it's going to release $2.2...
By Seun Johnson Football fans have ignited a digital frenzy following the announcement...
By Abimbola Mohammed Publicis Groupe has announced the appointment of Geoff Calabrese...
By Seun Johnson The connected TV ad spending in Nigeria is projected to reach...
By Ralph Tathagata As media investments face increasing scrutiny, agencies are...
By Abimbola Mohammed As the world welcomes 2025, Nigerian public relations professionals...
By Ralph Tathagata Airtel Nigeria and MTN Nigeria have called for an upward review...
