Advertising

Shoppers’ loyalty declines further amid rising inflation

By Oghale Mafuru With inflation currently at 22.41 percent, and food prices rising...

Nimbus Media unveils new LED video wall in Lagos

By Oghale Mafuru Nimbus media, a leading digital out-of-home agency has introduced...

OAAN loses Chairman, BOT

  By Felicia Nwosu The Outdoor Advertising Association of Nigeria, OAAN...

Bud Light’s brand health tanks amidst boycott uproar

By Joseph Ekeng Bud Light's brand health is still reeling from the consequences...

Nigeria wins first-ever Warc Awards

By Joseph Ekeng The prestigious Warc Awards for Effectiveness 2023,...

EXMAN unveils awards jury

By Felicia Nwosu The Experiential Marketers Association of Nigeria, EXMAN, has...

NIMN election: voting commences today as candidate hopes to clinch 51% compulsory ballot  

By Oghale Mafuru As members of the National Institute of Marketing of Nigeria...

DEI: Global Ad industry still struggles despite interventions

By Oghale Mafuru Latest report from the World Federation of Advertisers, WFA has...

Elba launches advertising agency 

By Abimbola Mohammed Idris Elba, famous UK Actor, has joined advertising executives...

Coca-Cola sees 8% increase in brand Value

By Joseph Ekeng Coca-Cola has experienced an 8% increase in brand valuation...