Advertising

Chioma Igwe a professional dedicated to excellence

Chioma Igwe is the Marketing Manager, Three Crowns Milk, with over a decade of experience...

Afanide Uwem: the cerebral force behind All Seasons Zenith

In an advertising world where loud campaigns often overshadow their subtle architects,...

Divergent Marketing Services delivers excellent values – Antwi

Sharing her career journey and other details with MARKETING EDGE, Sola Antwi, the...

The inspiring journey of Kemi Ogungbemi

Linda Olukemi Ogungbemi is a seasoned Manager and Head of Advertisement at Punch...

Professionalism is diluted in the industry at the moment – Tunde Shobanjo

Mr. Babatunde Shobanjo is the Group Chief Operating Officer of Insight Redefini,...

Tackling marketing’s awareness gap

Raising brand recognition might seem like an easy marketing hurdle to overcome. After...

Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands on fragile...

Silent signals: how brands communicate without saying a word

We marketers have a tendency to fixate on words: campaign slogans, content, and execution....

IMC market surges toward multi-billion dollar milestone

The global integrated marketing communications (IMC) industry is entering a period...

The attention tax: are you spending your brand equity wisely?

In today’s hyper-connected world, attention is a limited resource, and companies...