Tag: Advertising

Agencies battle talent loss amid relentless poaching

By Felicia Nwosu The Nigerian advertising landscape is undergoing a dramatic transformation...

AI-powered ad buying and planning are reshaping digital campaigns

By Ralph Tathagata To automate nearly every step in digital advertising campaigns,...

itel launches Power 70 Smartphone: Redefining long-lasting battery with 10,000mAh dual-power solution

itel, a global smart life brand committed to delivering budget-friendly electronic...

How Nigerian brands champion women’s empowerment on IWD 2025

By Seun Johnson This year, Nigerian brands stepped up in remarkable and extraordinary...

Kantar set to be broken up by Bain and WPP

By Ralph Tathagata Kantar is set to be broken up and sold by owners Bain Capital...

Media organisations must prioritise gender-sensitive reporting – Dr. Anjao

By Abimbola Mohammed Dr. Anne Anjao Eboi, a lecturer in the Strategic and Organisational...

Women in Advertising Chairperson, Layade calls for bold action on IWD 2025

As the world marks International Women’s Day 2025, the Chairperson of Women in...

Champion Breweries records N1.2bn pre-tax profit

By Ralph Tathagata For the year ending December 31, 2024, Champion Breweries Plc...

World Bank approves additional funding for NG-CARES 2.0

By Taiwo Osho Following the success of NG-CARES 1.0 programme, the World Bank...

IWD: MARCOM can shape perception of women in society – Prof Macharia

By Abimbola Mohammed Professor Juliet Macharia, Associate Professor of Communication...