Tag: Advertising

WARC releases its Creative 100 Rankings for 2025

By Amos Oladele WARC, the global authority on marketing effectiveness has released...

How brands can boost retail media networks for greater efficiency

By Seun Johnson Retail media networks have become a powerful tool that allows...

New Crystal Communications transforms Nigerian ads with 3D digital billboards

With the launch of groundbreaking 3D digital billboards in Abuja and Lagos, New Crystal...

Agencies battle talent loss amid relentless poaching

By Felicia Nwosu The Nigerian advertising landscape is undergoing a dramatic transformation...

AI-powered ad buying and planning are reshaping digital campaigns

By Ralph Tathagata To automate nearly every step in digital advertising campaigns,...

itel launches Power 70 Smartphone: Redefining long-lasting battery with 10,000mAh dual-power solution

itel, a global smart life brand committed to delivering budget-friendly electronic...

How Nigerian brands champion women’s empowerment on IWD 2025

By Seun Johnson This year, Nigerian brands stepped up in remarkable and extraordinary...

Kantar set to be broken up by Bain and WPP

By Ralph Tathagata Kantar is set to be broken up and sold by owners Bain Capital...

Media organisations must prioritise gender-sensitive reporting – Dr. Anjao

By Abimbola Mohammed Dr. Anne Anjao Eboi, a lecturer in the Strategic and Organisational...

Women in Advertising Chairperson, Layade calls for bold action on IWD 2025

As the world marks International Women’s Day 2025, the Chairperson of Women in...