Brand equity influences sales effectiveness. In a bid to make sales, the way consumers...
The Federal High Court in Lagos has unequivocally affirmed that the Advertising Regulatory...
TBA Worldwide has added a seventh agency to its roster with the acquisition of SaleSurf...
In a significant development within the automotive marketing sector, Mediaplus has...
By Abimbola Mohammed In celebration of its centenary, Pladis, the global snacking...
Muyiwa Aleshinloye, Head of Media at Publicis West Africa, has been appointed as...
By Felicia Nwosu Nigeria's media and advertising sectors are navigating a rapidly...
Instagram finally launched its video editing app, ‘Edits,’ on Tuesday (April...
Meta’s micro-blogging platform, Threads, will now allow eligible advertisers to...
By Oluwatosin Ajayi In a bold shift to revolutionise the fintech industry, MONIEPOINT...
