Tag: Advertising

How global ad spend surpassed projected revenue in 2024

By Abimbola Mohammed The World Advertising Research Center (WARC) released its...

Nigeria’s advertising industry poised for resurgence in 2025 – Omoyele

By Felicia Nwosu The Nigerian advertising industry continues to demonstrate resilience...

Global brands launch campaign to set mood for Valentine’s Day 2025

By Abimbola Mohammed Globally, Saint Valentine’s Day is a season to show love...

Giant strides of customs boss Wale Adeniyi as distinguished public servant @ 59

By Seun Johnson For Mr. Adawale Bashir Adeniyi, the distinguished Comptroller...

Experts share insights on future of experiential marketing

By Abimbola Mohammed  As the marketing landscape continues to evolve,...

What if WPP, Publicis merged? The case for ultimate advertising powerhouse

In a world where advertising is being reshaped by AI, data, and consolidation, the...

USAID Administrator, Samantha Power shares her Exit Memo

By Amos Oladele Samantha Power, Administrator of the United States Agency for...

How interactive campaigns are redefining marketing

By Seun Johnson Despite the daily deluge of advertisements, innovative brands...

Cannes Lions announces Jury President, Award submission

By Abimbola Mohammed The Cannes Lions International Festival of Creativity has...

Nigeria’s data telecom consumption hit N5tn in one year

By Ralph Tathagata The 2023 Subscriber/Network Performance Report of the Nigerian...