Tag: Advertising

Why AI is the latest marketing buzzword

By Ralph Tathagata The last 2 years+ have been a watershed moment for...

MARKETING EDGE on TV hosts Medebem this Wednesday

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s leading brand-centric, advertising,...

ARCON to sanction Mr. Macaroni over indecent online commercial

By Abimbola Mohammed The Advertising Regulatory Council of Nigeria (ARCON)...

Spirit brands tussle over market share on billboards

 By Felicia Nwosu To align with the unprecedented change in consumers’ consumption...

Sprite outshines competition, tops household penetration in 2022

By Kingsley Odii In a remarkable feat, Sprite the iconic beverage brand from the...

Engage and connect with Metaverse, Egerton-Idehen charges brands 

By Abimbola Mohammed & Olatoyosi Oladapo Jane Egerton-Idehen, the founder...

Loan apps harassing customers will be delisted – FCCPC 

By Abimbola Mohammed The Federal Competition & Consumer Protection Commission...

NVisionU Nigeria appoints Segun Omobolaji as new Country Manager

NVisionU Nigeria, one of the fastest growing health, wellness and financial literacy...

Oputa urges brands to harness digital innovation

By Felicia Nwosu Business leader and seasoned entrepreneur, Ifeanyi Oputa,...

Africa’s rising demand for infant milk challenges breastfeeding advocacy

By Joseph Ekeng Proper infant nutrition is crucial for a child's overall...