Tag: Advertising

Premiumization propels global growth for RTD beverage market

By Joseph Ekeng Ready-to-Drink (RTD) beverages, once dismissed as sugary...

Coca-Cola’s world-class marketing strategy drives unprecedented growth

By Joseph Ekeng The Coca-Cola Company has credited its visionary initiatives...

WOHAN holds inaugural meeting, unveils logo

By Felicia Nwosu Women in Out-of-Home Advertising in Nigeria (WOHAN),...

Nestle Nigeria trains journalists on nutrition, sustainability

By Abimbola Mohammed  In a bid to encourage vibrant journalism, Nestle...

Google partners Verve, asks Nigerians to pay in naira on Play Store

Nigerian Verve cardholders can now make payments on Play Store as Google partners...

The Coca-Cola Company releases half year report, records strong growth

By Abimbola Mohammed  Global beverage giant The Coca-Cola Company has announced...

Cadbury Nigeria suffers N20.9bn loss in forex-related loans

In its Q2 report, Cadbury Nigeria Plc has stated that it recorded a loss before...

Africa Social Impact Summit set to drive transformation on the continent

By Kingsley Odii The stage is set for the highly anticipated second edition of...

Oke calls for paradigm shift, equitable industry

By Felicia Nwosu Bunmi Oke, CEO/ Lead Consultant, Ladybird Advertising...

Babaeko blames low turnout @ Cannes Lions by admen on economic headwinds

By Felicia Nwosu Following the low turnout of Nigerian creative agencies...