Tag: Advertising industry

Meet MARKETING EDGE 2025 Q2 Virtual Summit Speaker – Marcus

MARKETING EDGE is thrilled to announce that respected marketing strategist and brand...

Google’s retail ‘media play’ signals the Next Frontier for the Nigerian ad industry

Google’s recent announcement at the Interactive Advertising Bureau’s NewFronts...

WPP remains confident amid revenue decline, sees bright future with AI 

 Despite a hard first quarter of 2024, in which revenue fell 5% year on year to...

Tariff pressures threaten ad spending, WPP CEO warns

WPP CEO Mark Read has warned that growing trade tensions and tariffs will “undoubtedly”...

“If we fail to harness our creative cultural elements, we will lose them to others,” Executives urge promotion of Nigerian creativity

By Zion Rufus Advertising, creative, and media executives are emphasizing the...

Experts react to NBC decision to curb monopolies in broadcast industry

By Zion Rufus The federal government’s decision to put an end to the era of...