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Pernod Ricard Nigeria leads the charge against alcohol counterfeiting, champions responsible drinking and sustainability

Pernod Ricard Nigeria, the local arm of the global spirits giant Pernod Ricard, has...

Industry applauds GLG Communications for elevating PR excellence

In a city where stories shape reputations and vision drives industries forward, GLG...

A call for smarter investment, not less

"Get more done with less." This phrase, once a symbol of ingenuity and efficiency,...

Less isn’t more, it’s just unsustainable

As a rallying cry, “doing more with less” was once a popular slogan, indicating...

It’s the little things: building brands in a detail-driven world

In a marketing environment overflowing with information, competition, and choice,...

Beyond the click: are your digital audiences even real?

In a marketing environment focused on metrics—clicks, views, impressions—an important...

Advertising titan Senator Akinola Odunsi celebrates 80 years of impactful journey

It was glitz, glamour and panache as Senator Akinola Odunsi, a renowned advertising...

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...

Talk less, listen better: how B2B growth starts with understanding

Fast-changing B2B marketing needs more than spectacular campaigns and clever taglines....

Marketers urged to speak CFO’s language to win bigger budgets, says WARC report

A new guide by WARC has highlighted a persistent gap between marketing departments...