5th Element

Interpublic unveils ASC platform for brands to navigate commerce complexity with AI

In a bid to provide a new solution built to help brands navigate the increasingly...

World Bank hails Nigeria’s digital reforms, backs ambitious fibre backbone

 By Taiwo Osho Anshula Kant, World Bank Group Managing Director and Chief Financial...

Pernod Ricard to sell Imperial Blue to Tilaknagar Industries in landmark €412.6m deal

Pernod Ricard has finalised the sale of its popular Imperial Blue whisky business...

Cola wars refresh as new formulas stir up market

Coca-Cola and PepsiCo have revealed new drink strategies to keep up with shifting...

Airtel Africa kicks off new fiscal year with surge in profits and subscriber growth

Airtel Africa has started its 2025/2026 financial year on a strong footing, reporting...

EXMAN inducts 3 new agencies

The Experiential Marketers Association of Nigeria (EXMAN) has inducted 3 new agencies...