Soulcomms unveils rebranding, bold new direction in digital innovation
Soulcomms, one of Nigeria’s leading strategic communications and engagement agencies, has unveiled a comprehensive rebranding initiative that signals its vicennial evolution into a trailblazer in digital innovations.
The milestone introduces a refreshed logo and identity that reflects the agency’s pioneering integration of augmented & virtual reality, retail tech solutions, and other cutting-edge digital solutions into its communication strategies.
The new logo, featuring a sleek and dynamic design with a distinctive “O” that radiates the core of Soulcomms’ energy and commitment to creating unforgettable, shareable experiences.
Like a pebble causing ripples in water, this logo represents the agency’s focus on generating lasting impact in the marketplace.
The redesign emphasizes technological sophistication imbedded in the agency’s new values known as the 4 “AI”- image, imagination, intelligence and interaction reinforcing Soulcomms’ passion to delivering impactful solutions that stay ahead of the curve.
This transformation highlights the agency’s strategic shift toward immersive storytelling and engagement, positioning Soulcomms at the forefront of interactive communications.
Speaking on the rebranding, Udeme Ufot (MFR), Chief Executive Officer & Group Managing Director of the SO&U Group, stated that, “With over 20 years in the industry, the rebranding of Soulcomms (A subsidiary of SO&U) reflects a strategic evolution and commitment to redefining our role in a dynamic communications landscape, especially in Digital PR & Experiential”.
“We understand our current economic landscape and hope to bridge the gap by using brand experience to catalyze sales. We are embracing the transformative power of digital innovations to help brands “IMMERGE” and foster deeper connections with their audiences in more meaningful ways.
This new identity is a testament to our mission of analyzing consumer engagement data and optimizing marketing spend.
Udeme further stated that, these innovations will not just help our clients capture audience attention but also bolster shopping experience, drive product exploration and education, generate leads and profile users.
From virtual product showcases to experiential marketing campaigns, the agency will help brands captivate their audiences through storytelling that transcends traditional boundaries. These solutions will enhance brand engagement like never before.
As part of the transformation, Soulcomms is also restructuring its leadership, expanding its team and equipping them with cutting-edge tools and skills to ensure the agency remains at the forefront of global communication trends.
“Our resilience and adaptability will position us as a leader in an ever-evolving industry,” said Udeme.“We are excited about this new chapter and invite our clients, partners, and stakeholders to join us on this journey, as our refreshed identity is a promise to continue delivering exceptional service and innovative solutions.”
Udeme concluded.About SoulcommsSoul Communications, also known as Soulcomms, is a subsidiary of the SO&U Group and one of Nigeria’s leading Strategic Communications and Audience Engagement Consultancies.
With nearly 26 years of experience and a diverse client portfolio, including Chivita|Hollandia, TGI, Standard Chartered Bank Nigeria, FCMB, GTBank, Polo Limited, Coronation Group, and MTN Nigeria being the latest addition to our robust clientele base.
We specialize in designing, planning, and executing strategic communication solutions for brands across various sectors. Backed by over 60 years of cummulative expertise, we have consistently ranked among Nigeria’s top marketing communications firms, renowned for ethical, impactful, and innovative solutions.
Our achievements include high-impact campaigns such as the Access Conference 2013, Dakaada in Akwa Ibom (2015), Bacardi’s Wiz on the Beach (2017), UKAID and NAPTIP’s “Not for Sale” campaign (2019), and Unilever’s AXE Find Your Magic and Street to Stamford Africa XI.
Soulcomms is also at the forefront of leveraging innovative technologies like Augmented Reality (AR) amongst others to create immersive, interactive brand experiences.
We remain committed to exceeding expectations with multi-specialist offerings in Perception & Reputation Management, Consumer Marketing & Engagement, and Innovative Digital Solutions.
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