SBC introduces Lipton Ice Tea on BBN
Seven-Up Bottling Company (SBC) recently launched Lipton Ice Tea on Big Brother Naija (BBN) with a brand touch of sunshine.
During the launch ceremony, the Big Brother finalists were given a Lipton Ice Tea ‘Sunshine in a bottle’ challenge.
A quick puzzle was given and Mike, one of the housemates completed the task in the shortest possible time, earning 10 points. By winning the Lipton Ice Tea challenge, he earned N1million and all expense paid trip to Mauritius.
According to Segun Ogunleye, Marketing Manager at Seven Up Bottling Company, BBN was a veritable platform to launch the product.
In his words: “Today, I am particularly excited and privileged to be celebrating this day with the team on the amazing project: Lipton Ice Tea Launch. The new Lipton Ice Tea is made from the freshest tea leaves soaked in hours of glorious sunshine and it comes in two juicy flavours of Peach and Lemon.
“With this deliciously refreshing drink, you can only continue to ‘chop Beta Life’. And what bigger platform to launch this than on BBN where the housemates ‘Chop Beta Life with Sunshine in a Bottle’; the owambe style! So, consumers should go ahead and have a bottle or two and ‘chop Beta Life with sunshine in a bottle with Lipton Ice Tea,” he enthused
A consumer, Peter Eromosele Okonobo said: “I visited my regular fast food outlet yesterday where SBC has its cooler(chiller) exclusively well arranged to the eyes core vision and behold, what I saw was the newly launched Lipton Ice Tea and variety flavours from SBC. I ordered for it, taste it and believe me, it is well blended with an amazing taste. Just grab yours today and freely express yourself here. Kudos to SBC.”
However, an industry guru and market analyst who would not want his name in print, while commending the brand feat queried the innovation behind the product launch.
In his words: The marketing and brand teams have no doubt been able to impact radically on the brand equity and bottom line growth of SBC and its brand portfolio. The company’s corporate and products brands have enjoyed a positive lifting from the backroom of conservative obscurity to a progressive frontline of public awareness and top-of-the-mind perception.
“That said, why the launch of Lipton Ice Tea again? Why the fascination? Is there an identified market needs or can this just be one of those product launches that happen on the market at unusual times based on client companies’ innovation? How does SBC intend to push this new product and what is its USP? These and many more are questions begging for answers from the market watchers. Why the choice of BBN for the product launch?
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