Rolls-Royce records historic sales in 2021
Rolls-Royce, the British luxury carmaker, declared that in 2021, it sold the highest number of cars since its 117-year history. Torsten Müller-Ötvös Rolls-Royce CEO made this revelation in an online presentation on Monday, January 10. He said the luxury carmaker sold 5,586 vehicles to customers in more than 50 countries, the largest number in its 117-year history despite all the volatility wrought by the pandemic.
“In the luxury sector as a whole, the struggle was not so much focused on attempting to find customers, but rather producing enough product to satisfy huge customer demand,” Müller-Ötvös said.
He said sales hit all-time records in most regions, including China and the Americas. He said further that sales soared 49% to a record high despite the global coronavirus pandemic, as demand worldwide for luxury vehicles surged.
Premium and luxury car sales have been growing more broadly in key global markets such as China and the United States as pandemic travel restrictions have left wealthy consumers with more disposable income.
He said the carmaker’s British plant in Goodwood was running at close to maximum capacity and its order books were full well into the third quarter of 2022.
“If you order a Rolls-Royce today, you will expect to take delivery of it about a year from now,” he said.
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