PZ Cussons commences 7th edition of ‘Baby Moments’ competition
PZ Cussons, a leading consumer products group, has commenced the 7th edition of its ‘Baby Moments’ completion. The company also announced the increase of the cash prize for the annual competition by over 100 per cent.
While announcing the commencement, the Brand Development and Activation Manager, Cussons Baby, Yosola Nwachukwu, stated that the winner of this season competition would walk away with N2 million.
She also pointed out that the organisers have increased the number of shortlisted entries from 2,000 to 4,000, while extending the entry period from six to eight weeks to give as many interested participants the opportunity to get shortlisted.
According to her, this year’s edition also comes with a few changes that will ensure an even smoother experience, whilst also increasing the opportunities for participants.
While expressing her excitement at the prospects of the seventh edition, she said “Taking into great consideration the peculiarity of the times, the theme for this season is ‘Reasons for Joy’, which seeks to inspire hope, whilst allowing parents showcase the joy of parenthood.
Despite all that has happened this year, we expect an even bigger participation, considering the fact that the competition is driven mainly via digital. Requirements for entry and participation can be done quite seamlessly online.
“We believe that Cussons Baby Moments is more than just a baby competition. It’s one that brings joy to the homes of many and this year we intend to continue to do just that.
“There are also many other rewards and consolation prizes to be won this season. Looking at all we have been through this year, we cannot wait to inspire as much joy and happiness to families all around the country. So we enjoin everyone to come along this exciting journey with us”, she mentioned
To enter the competition, interested participants with babies within the ages of 0 – 24 months were required to “purchase any three different Cussons Baby Products or any Cussons Baby gift pack, register and upload a picture of their baby with the product in view, and submit the picture to the brand’s website.
According to the Brand Development and Activation Manager, entry opens on December 14, 2020 and closes February 5th, 2021, adding that entrants should familiarize themselves with the terms and conditions of the competition available on the website’s entry page.
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