Publicis Groupe appoints Sergio Lopez as executive vice president
Publicis Groupe has appointed Sergio Lopez as its new executive vice president and global head of production.
Set to assume his new role in January 2022, Lopez, a McCann Worldgroup veteran will be reporting to global CEO, Arthur Sadoun and global CSO and Carla Serrano. In the newly created role, he is required to work closely with Serrano and Neil Heymann, co-founders of Le Truc- a creative division that Publicis Groupe unveiled in February to build a “center of excellence” for creative production in the US.
Prior to his new appointment, Lopez worked with extensively with McCann Worldgroup as the Chief Production Officer and Managing Director of the agency network’s production operation Craft Worldwide. Over his six-year tenure there Lopez developed and led the unit’s European division, developing a new production model that grew the operation from a team of twelve to over 500.
His portfolio also cuts across a number of leading creative agencies (JWT and Anomaly among them) across the globe including New York, Chicago, London, Paris, Dusseldorf, Shanghai, Toronto, Moscow, Milan, Amsterdam, Dubai, Barcelona and Madrid.
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