PRovoke partners ICCO to unveil first hybrid event for Cannes Lions Festival
As part of the innovations of the Cannes Lions festival, PRovoke in partnership with the International Communications Consultancy Association (ICCO) have announced their first hybrid event.
Through the partnership and with support from agencies including platinum partners WE Communications, Hotwire and Clarity, Cannes Condensed- a one-day event will be developed during the Cannes Lions week.Cannes Condensed will feature regular elements of PRovoke and ICCO’s activity in Cannes, including the annual PR Jury Insights panel session – Weber Shandwick’s president and CEO Gail Heimann is this year’s PR jury president – and the CEO Roundtable for network agency leaders, chaired by Paul Holmes and Arun Sudhaman. The new hybrid model will also provide a testing ground and template for future PRovoke events around the world.
Maja Pawinska Sims, Editor, PRovoke EMEA said: “We had already planned to significantly elevate our presence at Cannes – and that of the global PR and communications industry – before the pandemic struck. I think we’re all itching to cautiously get back in a room together, and after a pause last summer, we’re incredibly excited to once again be leading the way with an innovative approach that we’re sure will create real buzz and prove to be a benchmark for a new era of hybrid events.”
The entire event will be streamed live, and free, for the global PR industry. The day will also showcase the winners of the official Young PR Lions competition sponsored by ICCO, which will be run, judged and awarded virtually this year.
ICCO deputy chief executive Rob Morbin said: “ICCO been a partner of Cannes Lions for almost a decade, each time adapting and evolving how we support members to ensure PR agencies are strongly represented, both among the awards winners, and at the festival. Our partnership with PRovoke forms the voice of PR at Cannes, and enables our members to continue engaging in the celebration of ideas, excitement and creative insight that only Cannes can offer.”
The digital-first Cannes Lions Festival of Creativity will run from 21st to 25th June, 2021. The Cannes Condensed event will take place on the 24th.
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