Over 700 participants set for MARKETING EDGE Inaugural IMC Summit
Barely few days after it opened its registration portal for the much anticipated MARKETING EDGE Inaugural Quarterly Virtual Summit, over 700 professionals have registered to be part of the IMC conversation that will provide fresh insights on navigating the challenging competitive terrain of brand management of business and the business of brand management in Nigeria.
In the last few days, the upcoming virtual event has generated a lot of excitement and talkability amongst critical stakeholders in the IMC industry in both the traditional and social media. The buzz around the august event has also generated global interest from global award ranking agencies, Loeries, London International Awards(LIA) and a leading business publication in Africa, Bizz Community.
The quarterly virtual summit themed: “Brand Management Imperatives & Challenges in a Post-Recessionary Economy”, holds virtually on Zoom on Thursday, March, 25, 2021 between 9:00am and 5:00pm. The summit will feature seasoned and leading industry players, outstanding professionals and titans as they share knowledge and insight on how to navigate the myriads of problems besetting the industry while looking at opportunities in building brands in the present age of the new normal and beyond.
Leading the conversation for the debut edition is renowned marketer, Mr. Baba Awopetu. Baba is a growth-focused and thought-provoking marketing strategist at Stragmar. He has spent the last two decades in Senior Strategy and Marketing roles spanning Europe, Middles East and Africa. Baba regularly gives lectures, writes, and researches on how to improve the effectiveness of marketing on topics like Segmentation Positioning, Diffusion of Innovation, and Branding. He has a great passion for helping organizations achieve the full potential of their investment. Baba will present a lead paper on the theme of the summit.
Panelists for the virtual event include sectoral heads in the IMC. They include Steve Babaeko, President, Association of Advertising Agencies of Nigeria(AAAN); Femi Adelusi, President, Media Independent Practitioners Association of Nigeria(MIPAN); Tade Adekunle, President, Experiential Marketers Association of Nigeria (EXMAN); Oti Ukubeyinje, President, Association of Digital Marketing Practitioners(ADMARP), and Emmanuel Ajufo, President, Outdoor Advertising Association of Nigeria (OAAN).
Other panelists also include Elo Umeh, Chief Executive Officer, Terragon Limited; Richard Iweanoge, General Manager, Consumer Marketing, MTN; Ifeoma Dozie, Director, Marketing & Communications, SSA, MasterCard; Nkiru Olumide Ojo, Director Marketing Communication, Standard Group Johannesburg; Tunji Adeyinka, GMD Republicom Group, and Brenda Nwagwu, MD/CEO QVT Media.
Also on the bill are, Mr. Andrew Hanlon Managing Director of TVC Communications;, Mr. Jude Odia Managing Director Starcom Media Perspectives,; Preetesh Sewraj, CEO Loeries Africa & Middle East; Yomi Badejo Okusanya, Group Managing Director, CMC Connect.
The programme anchor for the virtual event is a celebrated Amazon in the IMC industry, Temitope Jemerigbe, MD/CEO, DKK Advertising.
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