Online reputation business in Nigeria set to double by 2030
By Felicia Nwosu
Nigeria’s online reputation management (ORM) sector is set for a significant expansion, with its market value projected to soar from USD 368.39 million in 2024 to USD 876.77 million by 2030.
This anticipated growth, representing a compound annual growth rate (CAGR) of 15.5 percent, reflects the increasing importance of digital identity in the business landscape.
The new forecast, released by consulting firm Research and Market Platform, highlights how rising internet usage and evolving consumer expectations are reshaping how brands manage their public image online.
With over 60 percent of Nigerians now actively connected to the internet, primarily through mobile devices, the demand for real-time engagement and reputation monitoring is gaining momentum.
One of the major drivers of this surge is the growing emphasis on seamless digital experiences. Around 75 percent of consumers now favor brands that offer smooth, user-friendly interfaces, underscoring the need for companies to optimize their platforms and invest in proactive online support.
At the same time, brand values and ethics are playing an increasingly central role in purchasing decisions. Consumers are aligning more with businesses that demonstrate transparency, social responsibility, and strong ethical practices, prompting firms to take a more strategic approach to reputation-building.
Mobile commerce is also contributing to the sector’s growth. As more Nigerians shop, browse, and interact with brands via mobile, businesses are prioritizing mobile-first strategies to maintain relevance and visibility in a crowded digital environment.
In addition, the integration of data analytics into ORM strategies is empowering brands to better understand consumer behavior, track sentiment trends, and deliver more personalized customer experiences. This data-driven approach is becoming a crucial tool for maintaining trust and brand loyalty.
Looking toward the future, the market is expected to maintain its upward momentum, with emerging technologies like AI and automation playing a larger role in how businesses manage digital perception.
With reputation now regarded as a core business asset, Nigeria’s ORM market is well-positioned to become a key segment within the broader digital services economy.
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