The 2025 Nigerian Institute of Public Relations Week (NIPRW) in Uyo was nothing short of spectacular, beginning with an extraordinary promotion strategy that captured the spirit of the event from the moment visitors landed in the city.

The experience began at Lagos Murtala Muhammed Airport where the Ibom Air inflight magazine, The Fulcrum, emblazoned with the NIPR story, setting the tone for the week-long festivities.

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Delegates and visitors arrived at Victor Attah International Airport to find the city itself transformed by the vibrant NIPR branding, banners, billboards, and displays bearing the institute’s insignia welcomed guests warmly.

From the airport to the grand Ceedapeg Hotel, every corner of Uyo reflected the excitement and anticipation of NIPRW 2025.

The event hall was impeccably decorated, boasting a blend of modern aesthetics and local cultural elements, offering a warm, inviting ambiance.

As the sun set, a mellifluous orchestra serenaded guests, creating an atmosphere of sophistication and celebration.

The vibrant city of Uyo was truly ignited by NIPR’s presence. The theme “Solid Minerals: A Solid Path to Nigeria’s Sustainable Economic Recovery – The Challenge for Public Relations” resonated throughout the week, underscoring the critical role of PR in Nigeria’s economic transformation.

The opening ceremony was graced by the Honorable Governor of Akwa Ibom State, His Excellency Umo Eno, represented by his deputy, Sen Akon Eyakenyi whose presence highlighted the close partnership between the government and the public relations community.

Governor Eno’s address was a call to action, urging PR professionals to harness their skills to boost the state’s and the nation’s economic potentials.

Dr. Ike Neliaku, President of NIPR, welcomed the delegates with inspiring words that reflected his vision for the institute’s role in national development. “We are here not just to celebrate PR, but to reinvent Nigeria’s image, leveraging public relations as a strategic tool for sustainable economic growth,” he declared.

The week-long activities were diverse and vibrant, carefully designed to engage delegates in both professional development and cultural immersion. The event opened with a Public Relations Stakeholders Roundtable with traditional rulers, emphasizing the importance of cultural sensitivity and grassroots communication in PR practice.

Delegates participated enthusiastically in the NPRW Golf Kitty, a highly competitive but friendly tournament that also provided excellent networking opportunities.

The golf event was followed by a Welcome Cocktail and Manifesto Night where candidates for the 2025 council election shared their vision, setting the stage for future leadership within the institute.

Food and drink nights were a highlight, with Uyo’s culinary treasures on full display. Attendees savored delicacies like Afang soup, Edikanga, Fisherman soup, and White soup — dishes that offered not just flavor but a deep connection to the host culture.

These gatherings were entertained by cultural performances and fashion nights that celebrated the rich heritage of Akwa Ibom and Nigeria at large.

One of the most memorable outings was a scenic tour to the Ibeno beach. Over thirty buses ferried delegates and tourists, providing a leisurely day to unwind and bond while experiencing the natural beauty of Akwa Ibom.

The branding extended beyond the event venues — the NIPR logo was emblazoned around the hotel hall and the magazine solidifying the institute’s national visibility. The synergy between the airline and the event organizers symbolized the collaborative spirit that defined NIPRW 2025.

Delegates came from across Nigeria, with strong contingents from Abuja, Lagos State, Delta, Abeokuta chapters, as well as representatives from numerous other states. Their warm reception by the people of Uyo and the Ibom Air staff underscored the unity and hospitality that characterized the week.

The National Planning Committee, the backbone of the event’s success, was led by Chairman Yomi Badejo-Okusanya, FNIPR, and Vice Chairman Comrade Ini Ememobong. The committee included a powerhouse of professionals: Comfort Obot Nwankwo (Secretary), Edward Adebanjo, Okache Benedict, Kabir Ali Kobi, Adewale Oyekanmi, Dr. Afolabi Olajuwon, Segun McMedal, Samuel Adeniyi, Inimfon Erik, Edemekong Ukoh, Victoria Uwadoka, Lola Oyenekan, Haroun Malami, Stanley Odadigo, Oluwaseun Boye, Michael Effiong James, among others.

The program itself was a carefully orchestrated blend of professional development, cultural engagement, and strategic networking.

Day One began with a Public Relations Stakeholders Roundtable with Traditional Rulers, underlining the significance of tradition and community in shaping PR strategies. The NPRW Undergraduate Forum followed, encouraging young minds to engage with current PR challenges and innovations.

The afternoon saw the NPRW Golf Kitty, a social and competitive highlight. In the evening, delegates gathered for the Welcome Cocktail and Manifesto Night, where council election candidates articulated their visions and commitments.

Day Two was the official opening day. The morning plenary session titled “Ten Things Shaping the Future of Public Relations” set an ambitious tone. Distinguished guests included the Special Host, Honorable Minister of Information and National Orientation, Alhaji Mohammed Idris, FNIPR, John Momoh, Chairman CEO Channels TV, Dr. Lekan Fadolpo, Director General, Advertising regulatory Council of Nigeria (ARCON) and the Chief Host, Governor Umo Eno.

Following a procession featuring the Chief Host, Special Host, and the NIPR Governing Council, national and state anthems were sung, and prayers were offered, invoking a spirit of unity and purpose.

Yomi Badejo-Okusanya welcomed all, delivering opening remarks that framed the week’s objectives. This was followed by a documentary on the history of NIPR, reminding attendees of the institute’s legacy and mission.

The cultural troupe of Akwa Ibom State performed a mesmerizing cultural display that energized the hall and celebrated the host state’s rich heritage. Goodwill messages from prominent stakeholders set an optimistic tone.

Mr. Taiwo Oyedele, FCA, Chairman of the Presidential Committee on Fiscal Policy and Tax Reforms, delivered the keynote address, emphasizing the fiscal strategies critical to Nigeria’s economic recovery.

In a momentous occasion, Dr. John Momoh, OON, Chairman of Channels Television, was installed as Chair of the Nigeria Reputation Management Group (NRMG) Body of Advisers. The Comptroller General of Customs, Vir. Bashir Adewale Adeniyi, MFR, was also installed as Vice Chair.

Minister Mohammed Idris delivered a powerful address, urging PR professionals to harness their expertise in telling Nigeria’s economic renaissance story. He noted initiatives such as the N2.5 trillion road infrastructure projects and the establishment of new ministries as signs of tangible progress.

Governor Umo Eno was invested as a Patron of NIPR, a symbolic recognition of his support and partnership. He in turn gave a stirring speech, reaffirming Akwa Ibom’s commitment to PR excellence.

The day ended with a vote of thanks from NIPR Vice President Prof. Emmanuel Dandaura, FNIPR.

Day Two afternoon featured plenary sessions including discussions on the Nigerian Reputation Management Group, the University of Public Relations and Leadership, the World Public Relations Forum (WPRF 2026), and the African Public Relations Association (APRA) Mombasa 2025.

Breakout sessions explored topics such as the business of PR for consultants, youth engagement, government policy, and regulatory communication. The day closed with the popular Ndia Ibom Food & Drink Festival, where delegates delighted in local cuisine and lively social interaction.

Day Three opened with plenaries focusing on mastering communication strategies and the role of artificial intelligence in shaping the future of communication, led by experts including Dr. Afolabi Olajuwon, Segun McMedal, and others.

Afternoon breakout sessions covered influencer marketing, crisis management with digital tools, and storytelling techniques vital to PR.

The day also featured the NIPR Finishing School, a platform for mentoring young professionals. Day Four was marked by the Annual General Meeting (AGM), induction of new fellows, inauguration, and the election of council members, including the unopposed re-election of Dr. Ike Neliaku as NIPR President.

The day concluded with an electrifying Ethnic Fashion Night, showcasing Nigeria’s diverse cultural aesthetics in style and pageantry.

Day Five featured visits to Ibene beach followed by a happy hour at the Watbridge Hotel, giving delegates a final opportunity to network in a relaxed setting before departure.

The week’s success was further amplified by pre-conference webinars held from March to May 2025, covering critical PR topics such as crisis-proofing businesses, presidential spokesperson performance, reputation protection, and cultural fluency in PR.

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Notably, during the event, the Nigerian Institute of Public Relations conferred honorary fellowships on Dr. Olalekan Fadolapo Director General ARCON, Ahmed Abubakar Audi Commandant General NSCDC, and Tim Akano, CEO of New Horizon Nigeria. Their induction underscored the growing collaboration between the PR and advertising sectors, as well as the private sector and the Nigeria Security and Civil Defense Corps.

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