Nigerian Breweries Pushes Legend for Bigger Market Share
In an attempt to push the Legend Stout brand for bigger market share, Nigerian Breweries has presented the brand as a major sponsor of the much followed TV reality show, Big Brother Naija.
Guests at the live screening event of the Big Brother Naija relaunch show held in Lagos over the weekend were entertained with varieties of the company’s brands, most notably Legend Stout.
Portfolio Manager-Mainstream (Goldberg, Life, ”33″, Legend, Turbo King & Williams) -Emmanuel Agu, while speaking on the sponsorship said Nigerian Breweries has always been a proud supporter of initiatives that promote and sell Nigeria on a global stage.
He explained that the company decided to be part of Big Brother Naija was because they see it as being in tandem with what the Legend brand stands for. ‘’We are here because we saw a great connection between the brands: Big Brother Naija and Legend Stout. We know that out of this house mates, legends will be made. So we urge them to express themselves and showcase their true Nigerian spirit,’’ he said.
According to MultiChoice, Big Brother Naija will be screened live in 47 African countries. This means that within the next 78 days, Legend Stout will be in the face of African audience like never before.
During the period, the housemates are expected to outwit one another in physical and mental tasks for a star prize of N25 million and a new Kia Sorento SUV. As part of twists and turns associated the show, organizers have also announced there will be two additional housemate in the course of the show.
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