Nestlé moves to tackle poverty, unemployment in West Africa with MYOWBU
Food and Wellness company, Nestlé, through its ‘My Own Business’ (MYOWBU) is offering people in West Africa and parts of Central Africa career and financial independence. It is doing this through its MYOWBU and pushcart schemes that guide people to manage their own micro-enterprise and provide training on sales, management, hygiene, safety and quality standards.
The initiatives, led by the company’s out-of-home business Nestlé Professional, are helping to provide thousands of Africans with an opportunity to head their own street-vending business and employ and manage street vendors.
They then recruit and employ eight to 10 street vendors selling brands such as Nescafé coffee in busy public areas such as stadiums, open markets and bus stops.
Nestlé’s efforts to implement employment schemes across the region highlight the importance of the United Nation’s International Day for the Eradication of Poverty. This year’s theme focuses on how important it is to recognise and address the humiliation and exclusion endured by many people living in poverty.
According to the United Nations, most of the world’s poorest people live in Sub-Saharan Africa and Southern Asia. The UN Sustainable Development Goal 1 aims to “end poverty in all its forms everywhere.”
Nestlé aims to address this goal as part of its 39 pledges highlighted in the Nestlé CWAR – Nestlé in society report 2015 that covers nutrition, water, rural development, environmental sustainability and compliance, which it aims to fulfill by 2020 or earlier.
In 2015, more than 4,500 operators and vendors in the region took part in both the MYOWBU and pushcart schemes.
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