Nestle features local farmers in new Golden Morn ad campaign
Nestle Nigeria Plc, makers of Golden Morn, a cereal made from maize and soya, has just unveiled a new ad on the back of the brand’s packaging, featuring three sets of photos of farmers who grow the maize and soya used in making the product.
The company said it is part of its creating shared value to celebrate the farmers whose labour of love brings Golden Morn to families across Nigeria.
Golden Morn, which is 100 percent sourced from maize in Nigeria, was introduced in Nigeria more than 24 years ago.
The company noted that part of creating shared value is supporting farmers by making sure food is available to their families and they have all the training they need to run profitable farms.
“For every pack of Golden Morn you buy, you leave smiles on the faces of the Golden Morn farmers and their families”, the company said.
The campaign reinforces the company’s commitment to backward integration, which has seen it work with over 41, 000 farmers across the country who supply Nestle with basic raw materials such as maize, millet, soya, sorghum and cassava.
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