MTN unveils new reality show, targets Nigeria’s musical talents
To reaffirm its commitment to maintaining a consistent strategic direction for its brand offering to consumers, MTN, Nigeria’s leading technology company, has launched a new music reality show tagged Y’ello Star. The initiative, the telecom giant said, was designed to discover, reward and nurture Nigeria’s musical talents by providing them with the platforms and wherewithal that will translate their dreams and aspirations into reality.
Emphasising that passion points for Nigerians validate its focus on music, MTN restated that it would continue to use its innovative platform to foster Nigerian music industry growth.
Speaking at the launch, Chief Marketing Officer, MTN Nigeria, Rahul De, said that the initiative would help propel some of Nigeria’s teeming musical talents to the world just as previous platforms such as Project Fame did. He noted that MTN had an excellent track record as a discoverer and nurturer of talents, adding that the telco was confident of improving on its past successes.
Also speaking, General Manager, Consumer Marketing, MTN Nigeria, Richard Iweanoge, cited some of MTN’s success stories in discovering musical talents through support, sponsorships, shows and projects such as MTN/MUSON Scholarship programme and Project Fame among others which had groomed many young Nigerians in the art and business of making music, promising that Y’ello Star would take the action further by going the extra mile to make sure the winner of the reality show succeeds.
“We will reward the winner of our Y’ello Star handsomely, but we are not going to stop at that. We will also provide the winner with an apartment with which a room would be specifically furnished with state-of-the-art musical and recording equipment to enhance his or her career,” he said.
MTN Y’ello Star’s regional auditions would hold in three locations which include Lagos, Abuja and Enugu, while the finalists will gather at the ‘incubation hub’ in Lagos, where they would be brushed up by music industry experts even as they gun for the star prize slated for June this year.
Interested participants are expected to put in their entries from any location where they are resident as the entry is said to be social media driven.
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