MTN launches Turn It Up, set to transform Nigerians
In its commitment to remaining a leading technology company that plays a key role in the transformation of Nigeria and Nigerians, MTN Nigeria has introduced a new thematic campaign tagged Turn It Up. The campaign is designed to positively turn the lives of its consumers around by meeting them at their unique passion points through technology.
According to MTN Nigeria, Turn It Up is committed to revving up the indomitable and can-do spirit among Nigerians, especially the youths, and making them be the best they can be without necessarily travelling out of the country.
Speaking at the campaign launch, the Chief Marketing Officer, Rahul De, said MTN would continue to be part of Nigeria’s journey to greatness by contributing to the transformation of the country.
“Turn It Up is not just a campaign but a tool to maintain a continuous conversation with Nigeria and Nigerians. We will continue to positively engage our customers by introducing initiatives that add value to their lives,” he said.
Also speaking, Richard Iweanoge, General Manager, Brand and Communications, MTN Nigeria, said the company was committed to turning things around for its teeming consumers by offering every necessary tool needed to take them to the next level.
“63 percent of Nigerians are below the age of 23 and are more tech savvy than the previous generation. To this young generation who has access to technology and the Internet, the solution to their challenges is to migrate. But we at MTN do not think that the solution is too far from us, hence the decision to launch this new campaign designed to provide them with the necessary tools that will enable them unleash their potentials,” he said.
He added: “Nigeria has a cultural truth that we can’t deny, and that is the truth of ‘hustling’ and especially hustling outside the nation’s shores. But if we think deeply inward, we would find out that Nigerians don’t really have to travel too far to become successful. Turn It Up is therefore designed to bring the best out of Nigerians at all level without necessarily leaving their immediate physical environment.”
RECOMMENDED ARTICLES
Comment
No comments found.