In an unforgettable spectacle of elegance, innovation, and strategic global purpose, as Midea Group, the world-renowned smart home and HVAC technology leader, officially unveiled its stunning ProShop Flagship Store in Abuja.

Laudably, the  dual celebration, which included a grand opening ceremony and a high-profile gala at the Hilton Hotel, not only showcased Midea’s trailblazing products.

Also, it  heralded powerful partnerships that will reshape lives across Africa.

Memorably, the momentous occasion brought together dignitaries, industry stakeholders, global partners, and top-tier guests.

These  guests witnessed what only one can describe as the convergence of innovation and social transformation wrapped in the promise of affordable luxury and premium comfort.l

A Flagship with a Purpose And Experience

Located at Citiscape Shariff Plaza, the new ProShop does not just exist as a retail space.

It functions as an immersive experience centre crafted with architectural finesse and product sophistication.

Unarguably, to serves as a place where consumers engage, explore, and interact with Midea’s technology in real time.

“This is not just about showcasing appliances.

It is about reimagining how people live,” said Mr. Bright Yau, Regional Director, Midea Group Africa, during his opening remarks.

“ProShop represents our investment in Nigeria’s future a place where consumers, contractors, and installers come to discover world-class HVAC solutions, engage in training, and witness technology at its finest.”

Mr. Yau further emphasized Midea’s focus on sustainability and empowerment.

“We are proud to launch the Midea Mighty Academy, a training initiative aimed at developing professional installation and after-sales service skills.

This is our way of setting new service standards in Nigeria,” he said.

From Showroom to Society: A Strategic Alliance for Humanitarian Impact

Besides, beyond commerce, Midea made a bold statement with its newly forged partnership with the International Organization for Migration (IOM), an agency under the United Nations in a move that intertwines business with deep-rooted social responsibility.

Ms. Sharon Dimanche, Chief of Mission, IOM Nigeria, passionately praised the partnership during her address at the gala.

“In a world grappling with complex migration challenges, Midea’s decision to partner with us is a testament to its empathy and bold corporate vision.

she declared.

“This collaboration will directly impact lives by improving the working and living conditions of migrants in Nigeria.

When companies align with humanitarian goals, change is not just possible it is inevitable.”

Yau echoed this sentiment, reinforcing Midea’s desire to become a socially active force.

“We aim to grow with Nigeria not just in business but in community.

Empowering people is how societies thrive, and we are ready to play that role,” he stated.

 Introducing UNICOOL The Smart AC 

One of the most anticipated moments of the evening was the official launch of Midea’s latest innovation known as UNICOOL, a revolutionary inverter air conditioner tailored specifically for Nigeria and African realities.

Okpe Paschal Emeka, Territory Sales Manager, RAC Division Overseas Marketing Department, highlighted extensively about the cutting-edge features of UNICOOL air conditioner.

“UNICOOL is beyond an air conditioner. It is nothing but a response to real challenges.

“With GEN GEAR five-level power control, users can power the 9000BTU model with as little as 500W perfect for homes relying on small generators.”

He detailed further groundbreaking specifications:

* Built-in voltage stabilizer (runs between 80V–285V, negating the need for external stabilizers)

* Salt- and sun-resistant graphene-coated fins (perfect for coastal environments)

* SmartHome app compatibility (allowing AI-enhanced control and energy-saving customizations)

* A dual-room cooling system via branch box technology giving the efficiency of inverter ACs at a fixed-speed price point.

Partners, Progress, and Power Moves: AFCON & Club Midea Announced

The gala climaxed with several major announcements, including Midea’s official partnership with the Confederation of African Football (CAF) for the upcoming AFCON tournament.

“This marks the beginning of a strategic relationship with sports another way to connect with the heartbeat of Africa,”

The event also featured the launch of the ‘Club Midea’, a platform designed to reward loyal customers, installers, and distributors. Members of Club Midea gain access to:

* Exclusive training and certifications
* Early product launches
* Loyalty rewards
* Networking opportunities with other industry professionals
* After-sales support and advanced customer service experiences

It  is not just a club but  a community and it is the  company’s way of appreciating those who grow with them.

Listening and Learning: Midea’s Feedback Engagement Session

So, further solidifying its commitment to excellence, Midea hosted a Feedback Engagement Session.

In other words,  it created a rare yet vital opportunity for distributors, retailers, and partners to share real-time insights about their consumer experiences.

This dialogue, described as “transformational,” allowed the Midea leadership team to directly address pain points, uncover market trends, and co-create solutions with their ecosystem of partners.

For Midea Group, it is the type of legacy it  wants to build, one of listening, adapting, and delivering beyond expectations.

A Night Etched in Memory, A Brand Poised for Legacy

From the cutting of the ceremonial ribbon to the star-studded gala dinner and the monumental announcements in between, the Midea ProShop Launch in Abuja was more of an event.

Rather, it went beyond that, thereby combining with master-class in how to fuse innovation, corporate citizenship, and cultural relevance.

It was a day of celebrating excellence, nurturing relationships, and planting seeds of progress in the heart of Africa.

Midea’s newly launched Proshop is nothing but comfort powered by purpose, innovation, and a resolute belief that when technology meets empathy, the future becomes now.

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