Meet MARKETING EDGE panelist @ IMC Quarterly Virtual Summit – Steve Babaeko
Outstanding Creative Personality of the Decade, Steve Babaeko is the Chief Creativity Officer /CEO, X3M Ideas and President of the Association of Advertising Agencies of Nigeria (AAAN).
Steve emerged the AAAN President in 2020 during the body’s virtual 47th AGM/Congress while the Covid-19 pandemic rocked the industry which earned him the nickname “The Pandemic President”.
He has placed the Nigerian ad market on the global scope being the first Nigerian to sit on a panel at Cannes Lions Festival of Creativity in France. He was also recognized by Forbes Africa as one of the two leading marketing communications voices in Africa.
For more than two decades, Steve Babaeko has continued to create some of the most iconic marketing works in Africa. He has also worked extensively with top agencies including 141 Worldwide, Mc&A Saatchi & Saatchi, and Prima Garnet Ogilvy.
Steve Babaeko has also contributed to the creation and development of some of the most iconic works in Africa and beyond, such as the “Proudly Nigerian” campaign for British American Tobacco, the “Now You’re Talking” campaign for Etisalat, “You Need A New Bank” campaign for Diamond Bank and many others.
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