Meet MARKETING EDGE 2021 Summit & Awards’ sponsor – Sona Group
Sona Group of Industries is a diversified conglomerate and a key player in Nigeria’s industrial growth, with an impactful life span in the economy of over 30 years in feeding Nigerians and catering for their industrial needs. Poised to deliver the best possible quality of products at the most affordable prices at all times for mutual benefit and to continually raise quality standards in everyday needs and deliver optimal value to all stakeholders, the company believes that to make itself more reputable in the market, great products must be made of great quality. Its mantra remains: “The Customer Must Get Value for His Money”.
Established in 1994 with two breweries to its name, the Group expanded to six sites and a packaging division, specialising in taking over ailing businesses and reversing their fortunes. Sona Group has made substantial investments and deployed great managerial prowess in diverse sectors to lift the standards of products and living. The business hub does this by developing and providing world-class products at locally-sensitive prices while effectively providing platforms for technology transfer to Nigerians, as well as engaging various sections of Nigeria’s local communities through its backward integration programmes to empower local farmers, skilled workers and suppliers.
Being diversified, Sona Group is working tirelessly to ensure that Nigeria journeys successfully towards self-sufficiency. The group’s agriculture department employs two thirds of the country’s labour force, and is the largest producer of cassava in the world, growing around 50 million tonnes a year from a cultivated area of approximately 3.7 million hectares.
The proudly Nigeria group of companies has a diverse range of products, including alcoholic and non-alcoholic drinks, biscuits and confectionery, plastic packaging, industrial gasses, sorghum malt extracts, sugar syrup and its own independent power. With these extra ordinary feats in its name, one of its packaging companies, Shongai Technologies Ltd, won the prestigious ‘World star for Packaging awards’, for packaging excellence from the World Packaging Organisation at the Gold Coast in Australia.
As one of Nigeria’s fastest growing groups, grounded in a long-established plastic and glass manufacturing operation, the Group’s success lies in local content production, which reflects in its logo with the strapline: ‘Pride of Nigeria’. Its emphasis is on local raw materials, and its supply chain team prioritises local over imported. Fitted out with the latest state-of-the-art machines and modern management techniques, these elements have also been installed at the numerous companies Sona has revitalised along its productive journey.
Sona currently exports to neighbouring African countries, Europe and even as far away as New Zealand, where it sends high quality malt extract. The Group aims to increase export revenues from five percent of total turnover to 30 percent in the coming years and has set up a separate export team to deliver on this target.
RECOMMENDED ARTICLES
Comment
No comments found.