Meet MARKETING EDGE 2021 Summit & Awards’ sponsor – 7-up
Seven-Up Bottling Company (SBC), producer and distributor of 7Up, Pepsi Cola, Mirinda, Teem, Mountain Dew and others, is located at 247 Moshood Abiola Way, Ijora, Apapa, Lagos Nigeria. Established in Nigeria in 1960, as a limited liability company and one of the largest independent manufacturers and distributors of well-known and widely consumed brands of soft drinks in Nigeria, 7Up has been part of the Nigerian story ever since.
The company was incorporated in Nigeria in 1959 as a Private Limited Liability Company under the name Seven-Up Limited which later became Seven-Up Bottling Company Plc. in 1991, in accordance with the Company and Allied Matters Act 1990. Since then, it has deepened its roots in the Ijora community and beyond. 7Up is a brand that represents and demonstrates the unwavering and unrelenting Naija Spirit.
Birthed with the business objective to become “the most admired and innovative company in Nigeria”, its business model has remained its strategy which focuses on strong marketing, constant technological innovation, and introduction of new products to increase its share of the beverage market and boost its profitability. Beyond that, SBC as it is popularly called by its loyal consumers, has as well, expanded its distribution network while boosting sales by enhancing manufacturing capacity and strengthening its sales and distribution with regular promotions.
For over 60 years, the company has served the Nigerian people through over nine manufacturing plants and strong distribution networks across Nigeria; exporting to many countries on the African continent. As the producer and distributor of one of the world’s most- loved beverages in Nigeria, SBC is renowned for its strong brands that greatly appeal to young and old. These brands; including Pepsi, 7Up, Mirinda, Teem, Mountain Dew, H2oH!, Lipton Iced Tea and Aquafina premium drinking water are household names in Nigeria.
With the outbreak of Covid-19 and the protocol of compulsory hand washing and sanitizing, came another perfect opportunity for the company to introduce a new product line to its offerings, with the launch of a thriving and trusted personal and homecare brand 2Sure. It also ventured into the energy drink segment with the launch of Supa Komando energy drink. In all this, the company has maintained the strong heritage of affordable quality products for the Nigerian people.
Previously known with its brand’s pay-offline, “the difference is clear” which speaks to the company’s distinctiveness and qualities, in terms of hygiene, quality control, quality assurance, quality management system, manufacturing quality. These qualities have remained the guiding principles and sustainability strategy of the company all through the years.
Recently, the leading global brand, revamped its corporate image on July 1, 2021, to reflect a renewed strategic vision, which it revealed is set to become the biggest consumer goods company in Africa.
The contemporary new look and identity of the company, was an expression of a renewed commitment to fostering innovation for the endless possibilities of an inspiring future for the beverage giant. As the home of beverages, it believes that every milestone achievement stands as the symbol of hope for its people who believe in the brand and contribute to its success by driving its innovation, defining its organization and constituting its partnerships across sectors and cultures. It keeps to its word by continuing to deliver on its promise through its irresistible beverages and embarking on enduring initiatives such as the Pepsi Football Academy and the 7UP Harvard Business School Scholarship.
The 7Up Harvard Business School MBA Scholarship which is in its tenth year was created to provide an opportunity for Nigerian youths to acquire global education and leadership training in order to make an impact for a better Nigeria.
SBC’s commitment to powering innovation for a sustainable future designed with people and inspired by the unrelenting Naija Spirit continues to drive the brand’s corporate journey and shape its undertakings.
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