mediaReach OMD, the leading media agency network in West and Central Africa, has released the 2024 edition of its Media Facts Book, a comprehensive reference guide that provides up-to-date media and marketing insights across 23 countries in the region. The publication serves as a detailed review of activities across African markets in 2024, offering critical data and analysis to aid strategic decision-making.

A Trusted Source of Market Intelligence

Since its inception in 2001, the Media Facts Book has remained a trusted resource for marketers, advertisers, and communication professionals who rely on accurate data to shape their media planning and business strategies. It continues to stand as the only publication of its kind in West and Central Africa, bridging the information gap in the region’s rapidly evolving media space.

Through its annual updates, mediaReach OMD ensures that industry stakeholders gain a deeper understanding of audience behaviour, media consumption trends, and advertising spend patterns that define Africa’s dynamic markets.

Delivering Insights Beyond Numbers

The 2024 edition provides a panoramic view of Africa’s changing media landscape. It captures emerging media consumption patterns, digital transformation, and economic indicators influencing business and communication decisions across the region.

“At mediaReach OMD, our commitment has always been to provide data-driven insights that empower brands and businesses to make informed decisions,” said Stephen Onaivi, Managing Director, mediaReach OMD (West and Central Africa). “The 2024 Media Facts Book goes beyond statistics — it tells the story of a vibrant, evolving media ecosystem that reflects how our markets are growing and adapting to change.”

Empowering Decision-Makers Across Africa

With this release, mediaReach OMD once again strengthens its mission to connect local market realities with global best practices. The publication offers brands, agencies, and advertisers a holistic understanding of the opportunities and challenges shaping West and Central Africa’s media sector.

By combining actionable insights with contextual analysis, the Media Facts Book helps industry leaders make smarter investments, optimize communication strategies, and anticipate consumer shifts across diverse markets.

Available Now for Industry Stakeholders

The 2024 Media Facts Book is now available to partners, clients, and industry stakeholders across the region. Interested professionals can purchase the publication to access its wealth of market intelligence and data-driven perspectives that continue to guide Africa’s media evolution.

Through this annual effort, mediaReach OMD reaffirms its leadership in empowering the industry with knowledge, insight, and innovation — ensuring that marketing decisions in Africa are not just reactive but strategically informed and future-focused.