Mediacom unveils new logo and agency proposition
MediaCom has unveiled its new logo and agency proposition in a move to re-brand and re-position the global agency. Henceforth, the agency proposition will help clients ‘See the Bigger Picture’ according to information on the website of the agency.
This announcement follows Nick Lawson’s appointment as Global CEO in July 2020 and coincides with a new visual identity, the agency’s first in 30 years and an evolution of its previous branding.
Commenting on the new development, Lawson stated: “The change in the world around us is accelerating. This new landscape offers many business opportunities for brands who think about their marketing activity holistically. We believe our new proposition, taking a step back and ‘seeing the bigger picture’ ,can have a significant impact on our clients’ return on marketing investment.
He continued: “This new offering is one I believe only we can deploy; it is rooted in the Systems Thinking approach we have spent six years refining and will be delivered through our unique ‘People First, Better Results’ culture. I am excited to see it brought to life and to keep delivering growth for our amazing portfolio of clients.”
This ambitious agenda will be achieved through an evolution of the agency’s ‘Systems Thinking’ philosophy, powered by products and technology which will integrate with the wider WPP and GroupM offering. It will include a greater focus on capabilities in data, analytics, content relevance and business outcomes.
MediaCom also noted that the sum of the new agenda will provide its clients with a comprehensive understanding of marketing impact from performance marketing to long-term brand building campaigns on their business performance. Supporting brands’ needs to make immediate gains and building for the future underpins this new approach.
According to MediaCom,by providing services in response to client needs, the agency will help identify and maximize new areas of growth for brands to increase return on marketing investment
About MediaCom
MediaCom was founded in 1986 in Europe as a subsidiary of Grey Advertising, and soon expanded throughout the world. In 2006, after acquisition of Grey by WPP, MediaCom became a key part of GroupM, WPP’s global media operations arm
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