Media Perspectives wins Novartis media business in Nigeria
Media Perspectives, one of Nigeria’s top agencies has become the new owner of the Novartis media account in Nigeria. MARKETING EDGE gathered that the deal is a consequence of its partnership with Starcom MediaVest Group, the largest media advertising network in the world.
The Novartis media business which represent a major victory for the fast growing agency, comes less than one months after it was awarded the Union Bank media business.
Media perspectives will now manage the media strategy of the Pharmaceutical Company, with a view to growing its share of voice and share of market in Nigeria. The agency is expected to leverage it advantage in media planning & strategy, audience data analysis, media buying & control and digital media to achieve brands aim of market leadership in Nigeria.
Novartis International AG is a Swiss multinational pharmaceutical company based in Basel, Switzerland. It is one of the largest pharmaceutical companies by both market cap and sales.
Media Perspectives which is a subsidiary of the Insight Redefini Group, was established in 2001 and boasts of a number of major accounts including Coca-Cola, Visa, Samsung, Sterling Bank among others.
Led by Jude Odia, one of Nigeria most vibrant executives in the industry, the agency focuses primarily on the Nigerian market, providing clients with unmatched national coverage, unrivalled market expertise, and consumer-focused media strategies in the largest market in sub-Saharan Africa. “In addition, our clout with local media owners gives clients access to unmatched discounts and rebates while our campaign analyses and robust reports provide transparent and measurable results.”
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