MEDIA EDGE, MARKETING EDGE fete Amber boss on her birthday
By Ibidunni Banjoko
It was glitz and glamour last week as the employees of Amber Energy Drinks Limited, the team of Nigeria’s foremost brand-focused marketing and advertising publication, MARKETING EDGE and its sister company, MEDIA EDGE, a fully integrated marketing communications company, celebrated the giant strides of General Manager of Amber Energy Drink Limited, Ms. Adedeji Lola on her birthday.
The celebration was kicked off by the Amber Energy drinks team who had earlier adorned their office reception in gold and white colours to create a perfect harmony. The Amazon was amazed to have seen how much her staff appreciate her as cheerleaders were lined up all the way from the reception awaiting her arrival.
The delectable entrepreneur, who expressed delight as she received the gift presented to her by the MARKETING EDGE and MEDIA EDGE team, said: “I am really surprised and thankful for the gift; I say a big thank you for honouring me.”
“When I see the product displayed, I am always excited because I know another consumer will try the Amber brand. I am glad to say that Amber is now available in 20 states, and we are planning to make it available nation-wide and also make the product the best and the most preferred choice of Nigeria’s energy drink consumers,” she explained.
Ms. Adedeji is a product of Ivy League schools. She is responsible for developing strategic direction and building equity for the Amber Energy Drink Limited flagship brand since its launch in 2020. She is passionate about administrative projects and strategies that deliver solutions, growth and projections for the Amber brand in the competitive energy drink market.
Amber is an award-winning premium energy drink brand. The brand has gained prominence not only for its unique quality but also for its immense corporate social responsibility initiatives such as empowering SMEs through various financial empowerment programmes is delighted with the opportunity to promote family bonding during this festive season. The iconic energy drink, in the last 1+ years of its brand presence in the Nigerian market, has an unusual way of giving back to the consumers and its host community for their trust and patronage. In all these, Amber has recorded some remarkable giant strides in easing the lives of its target publics and consumers.
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