MAX FM Biggest Radio Cash Promo excites listeners
Max Fm Radio Station has created unparalleled excitement in the Nigeria Broadcast Media Sector with its wave-making Max Millions promo which has continued to generate interest and excitement amongst radio listeners in Lagos and Abuja respectively.
The promo which kicked off last week Monday amidst pomp and pageantry in the competitive Nigerian electronic media market has been the major cause of rising and increasing search for the radio station by most Nigerians many of whom have taken to Google Search for more enquires on the iconic radio station.
Dropping the hint in Lagos, Group Head of Programs, MAX FM, Mr. Marvin Arimi told MARKETING EDGE in an exclusive chat that since the biggest cash promo was flagged off 10 days ago, “there has been a significant rise in the numbers of callers and listeners who wanted to participate in the radio station’s giveaway initiative”.
Specifically, Arimi said: “According to Google trends, Max Fm’s phone number has become the most searched by anxious and large followership amongst radio listeners”.
His words: “It’s been exciting since the flag off of the biggest radio cash promo, and a lot of listeners generally have been eager to know how to reach us and participate”.
Continuing, he said: “At Max Fm radio station, we are excited that despite the general dull moments in the country as created by Covid-19 pandemic and the lockdowns that are being eased off, we have been able to create happiness, Joy, excitement and entertainment for the people”.
“Max Fm, through this promo’s initiative has being able to put smiles on the faces of our people and that to us is a very wonderful experience.
He hinted that winners have started emerging in the promo,noting that this has been the reason for the jump in the number of people checking on how to reach Max Fm, for details on participation.
Max Fm embarked on the biggest cash promo with a view to radically create further niche for itself while strengthening its leadership position in the competitive Nigerian Media Market.
MAX FM, a leading and one of the most listened- to radio stations in Nigeria is back with the biggest radio station giveaway ever- MAX MILLIONS!
The Radio Station, an avant-garde top of the market radio station kicked off the promo simultaneously in Lagos and Abuja on Monday June 1st, 2020, stating that the Nigerian radio listeners received the MAX Millions giveaway which occurred in February and March 2020 in Lagos and Abuja respectively with huge excitement and confidence. Indeed, everyone was a winner, our listeners got to participate in the show just by tuning in.
Tagged “Max millions Giveaway”, listeners are to call in during the playing of hit music of a pre- recorded sequence and give directive on when to stop before the clock rings.
Dropping the hint in Lagos last week while flagging off the promo, Managing Director/ Chief executive Officer of TVC Communications, the parent company of the leading radio station, Mr. Andrew Hanlon said it is a bright new dawn for radio listeners in Lagos and Abuja as Max 102.3FM and MAX 90.9 FM will be giving out some cash rewards to its teeming audience. “We are happy to reward our listeners again right at the end of the second half of the year”. At Max FM Abuja and Lagos, we are giving away cash to our listeners in the Nigeria’s biggest radio cash give away ever, and you can win a share just by tuning in everyday from 6am,” Andrew Hanlon said.
The station which was launched three years ago has since kept religiously to the value proposition of playing hit music. Earlier in a media chat, Andrew Hanlon had told MARKETING EDGE that the station places emphasis on hit music “because in any market where you launch a well-run Hit music station, it turns out to be successful and we have seen that and that was the reason we introduced Max FM as a hit music station in Lagos and Abuja.
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