MarketingWeek announces two weeks countdown to Festival of Marketing
MarketingWeek/The Festival of Marketing team announced a two weeks countdown to its digital event, with the theme: ‘Fast Forward’. The event will offer insight into what marketers need to help grow their brands and bolster their careers in the years ahead.
The event will take place virtually on 7th to 10th of June and will feature CMOs from Unilever, Nestle, Just Eat, Amazon, as well as thought leaders, including Rory Sutherland. The aim of the next Festival of Marketing is to give confidence and tools to plan for the challenges that brand, team and career may face in the near future.
According to the mail sent by the festival of marketing, the team said: “With the Festival of Marketing’s new Fast Forward event less than two weeks away, keep reading to discover the four days of unrivalled insight we have for you this June. The virtual event focuses on helping you get future fit, providing you with the confidence to think forwards after 15 months of survival.”
“How to adapt to meet increasing customer expectations, how you can prepare and develop to thrive in the future, the process, mindset & culture for successful innovation and the structure and skills your team must possess to prosper.
The mail continued: “Day one will feature DX Summit on how to explore and why businesses need to change to meet increasing expectations from their customers, and their employees. Brands speaking includes: BMW UK, Direct Line Group, Virgin Atlantic and many more.”
Day two future proofing your brand: “There is no shortage of predictions of seismic change in marketing, but what will change and how do marketers need to prepare and adapt to thrive? Discover what the future holds and how to prepare for it. Brands speaking includes: Habito, Hult, Sky TV, Unilever and many more.”
Day three will also feature innovation: “when should a brand innovate? How should they approach decision making? And how do they determine potential success? Discover the process, mindset, checks and balance that can lead to successful innovation. Brands speaking includes: Amazon Studios, Essity, Joe & Seph’s Just Eat, Pinterest, Weetabix and many more.”
“Day four work and working: Has the pandemic hastened the need for markers to have new capabilities or highlighted the need for marketing fundamentals? Discover the structure, skills and mindset marketers and their teams must possess to prosper. Brands speaking includes: GSK, HSBC UK, Lego, Nestle, Waitrose, Zoopla and many more.”
Marketing Festival is one of the main conferences on digital marketing in Central Europe, organized annually since 2013 by Jindřich Fáborský with his team and the Marketing Festival company.
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