Nigeria’s foremost brand-centric advertising and marketing magazine, MARKETING EDGE Publications, has brightened the lives of children at Bab-Es-Salam Orphanage in Ikeja GRA, Lagos, with a substantial donation of food items and essential supplies.

Through this thoughtful gesture, the organisation once again demonstrated its commitment to social impact and community support.

Advancing Corporate Social Responsibility

The donation, which took place yesterday, formed part of MARKETING EDGE Publications’ ongoing Corporate Social Responsibility (CSR) initiatives.

In addition, it sustained the legacy of its late publisher, Mr. John Olulope Ajayi, who remained widely known for his deep commitment to giving back to society and uplifting vulnerable communities.

Powered by Strategic Brand Partnerships

Notably, the visit became possible through strategic partnerships with major brands, including Flour Mills of Nigeria Plc, FrieslandCampina WAMCO Nigeria Plc, Promasidor Nigeria Limited, Cadbury Nigeria Plc, and Hisamitsu Pharmaceutical Co. Ltd.

Together, these organisations reinforced the importance of collective responsibility in addressing societal needs.

Corporate Partners Support Orphanage Visit

During the visit, the partner brands actively demonstrated their commitment to corporate social responsibility through generous product donations.

Hisamitsu Pharmaceutical Co. Ltd contributed Salonpas pain relief patches, while Cadbury Nigeria Plc donated Bournvita nutritional drink, Rich Caramel, and Coffee Flavoured candies.

Similarly, Promasidor Nigeria Limited provided Cowbell VitaRich milk and Cowbell Chocolate.

In the same vein, Flour Mills of Nigeria donated Golden Penny instant noodles, Golden Penny Mayonnaise, Golden Penny Twist, and Amazing Day products, further strengthening the impact of the outreach.

Continuing a Legacy of Giving

While presenting the donated items on behalf of MARKETING EDGE Publications, Ralph Tathagata, Managing Editor and Divisional Director, reaffirmed the organisation’s enduring commitment to community service and compassion.

“It pleases our heart to be here today to donate these food items to Bab-Es-Salam Orphanage. This is part of the legacy of our publisher, Mr. John Olulope Ajayi. While he was alive, he would always ensure to go out of his way to bring smiles to the faces of children,” Tathagata said.

Furthermore, he noted that MARKETING EDGE Publications has consistently remained at the forefront of giving back to society and continues to commit itself to bringing joy to underprivileged children across Nigeria.

Honouring the Memory of John Ajayi
The late John Ajayi, who passed away last week, earned wide recognition in the advertising and marketing communications industry.

Again, this is not only for his editorial excellence but also for his philanthropic endeavours. .

Under his leadership, MARKETING EDGE became known for supporting various charitable causes, particularly initiatives that benefited children and vulnerable communities nationwide.

Orphanage Leadership Expresses Gratitude

Receiving the donations, Imam Hassan Idris Tahir, Head of Bab-Es-Salam Orphanage, expressed profound appreciation to MARKETING EDGE Publications and all the partner brands for their generosity and thoughtfulness.

“On behalf of the children and the management of the orphanage, we say may Almighty God reward everyone and all the brands that contributed to this laudable project, this visitation and donation to the orphanage.”

He further explained, “The donation means a lot to the orphanage because it goes a long way in alleviating the needs of the home in general.

By this, we will be able to take care of some of the food needs of the children, which is very important because we know how expensive things are these days.

Support like this gives us a bit of relief. May God reward the organization and the supporters at large.”

Insight Into the Orphanage’s Mission

In addition, Imam Tahir provided insight into the operational structure of the institution and the welfare of the children under its care.

He emphasised that Bab-Es-Salam, since its establishment on 6th December 1990 by Alhaji Chief Abdulwahab Iyanda Falawo (CFR), has served not just as a residence but as a complete home environment where children receive education, moral guidance, and preparation for successful futures.

Ongoing Needs and Call for Support

While expressing gratitude for the current donation, Imam Tahir also highlighted the continuous challenges the orphanage faces in maintaining quality care for its residents.

“This place serves as the home for the children. They go from here to school, and many of them are already graduates of tertiary institutions.

So financial support will go a long way so we can be able to pay for their education,” he explained. “Also, maintaining a home in a highbrow area like GRA is expensive because we have to provide electricity, water, and other amenities for the children.”

Accordingly, he appealed to corporate organisations, individuals, and well-meaning Nigerians to support the orphanage through financial contributions, material donations, educational scholarships for the children, and sponsorship for specific projects that would enhance the living conditions and opportunities available to the residents.

Prayers and Closing Reflections

In conclusion, Imam Tahir offered special prayers for the soul of Mr. John Ajayi, his family, and all the staff of MARKETING EDGE Publications.

He also prayed for divine blessings and continued prosperity for the organisation and its partners, acknowledging their enduring commitment to compassion and service.