MARKETING EDGE ONTV to host OOH industry titan, Ashaolu this Wednesday
By Felicia Nwosu
This Wednesday, MARKETING EDGE ONTV will host Lanre Ashaolu, Chief Executive Officer of Four Pulley Limited, a leading out-of-home (OOH) advertising agency, on its popular “Industry Conversation” segment.
The program will air at 12:30 p.m. on TVC News (DSTV Channel 418) and at 8:00 p.m. on WAP TV (DSTV Channel 262), with a repeat broadcast scheduled for Thursday at 9:30 a.m. on WAP TV. The 30-minute show, renowned for its engaging segments including Brand News and Brand in Focus, will delve deep into the OOH industry with the seasoned professional.
The renowned economist will discuss the Nigerian OOH industry’s global standing, emphasizing professionalism and quality service delivery, and the importance of integrating digital marketing with OOH. He will offer insights on navigating the current economic climate, highlighting strategic planning and infrastructure development, and discuss Four Pulley Limited’s innovative approach to OOH advertising.
As an accomplished entrepreneur, he will also share his perspectives on the future of OOH, including trends to watch for in 2025, and how traditional and digital advertising can complement each other. MARKETING EDGE ONTV, a platform dedicated to showcasing marketing and advertising industry trends, will provide viewers with valuable perspectives from Ashaolu, a driving force in the Nigerian OOH advertising industry.
With close to two decades of experience in the outdoor advertising sector, Lanre Ashaolu is an Advertising Practitioner renowned for his extensive expertise spanning various sectors, including manufacturing, real estate, telecommunications, and tourism. His illustrious career has encompassed roles on both the client and agency sides of the industry. Among his key strengths are brand management, market research, consumer behavior analysis, marketing strategy, and outdoor advertising.
About MARKETING EDGE ONTV:
MARKETING EDGE ONTV is a television program dedicated to providing insights and analysis on the marketing and advertising industry. The program features interviews with industry leaders, brand news, and in-depth discussions on industry trends.
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