Marketing Edge ONTV hosts Yomi Badejo-Okusanya this Wednesday
By Felicia Nwosu
This Wednesday, MARKETING EDGE ONTV will continue its exclusive conversation with Yomi Badejo-Okusanya, Lead Partner of CMC Connect LLP, in a compelling “Industry Conversation” segment. The public relations icon will take a deep dive into the industry’s evolving landscape, addressing key challenges and opportunities that will shape its future.
With over three decades of experience in public relations and marketing communications, Yomi Badejo-Okusanya, who is widely known as YBO, has played a significant role in defining PR’s strategic value in corporate and governmental spheres. A History graduate from the University of Benin and a Fellow of the National Institute of Marketing of Nigeria, he has been instrumental in advancing perception management, corporate communications, and stakeholder engagement across Africa.
As the visionary behind CMC Connect LLP, he has led the firm to secure an esteemed affiliation with BCW, a global PR powerhouse. His expertise spans corporate communications, financial PR, government relations, and crisis management, having worked with high-profile organizations and influential personalities, including former Liberian President Ellen Johnson-Sirleaf.
Badejo-Okusanya’s contributions to the industry have been widely recognized, earning him prestigious awards such as the Public Relations Golden Eagle Award, the Bob Ogbuagu Leadership Award, the Global Alliance Global ICON Award, and the PR Powerlist ICON of the Year 2023. He is an inductee of both the Brandcom Awards and ICCO PR Halls of Fame, further cementing his status as a key player in the global PR space. Additionally, his conferment as Bobakede of Oke Ona Egba by His Royal Majesty Oba (Dr.) Adedapo Adewale Tejuoso highlights his influence beyond the corporate world.
This week, YBO will discuss CMC Connect LLP’s newly unveiled corporate theme, “INFUSION: Growth 2025,” an initiative aimed at fostering innovation, strategic growth, and sustained relevance in the PR industry. This new direction builds on the firm’s successful “GAME CHANGER UNLEASH 2.0” framework and the significant client acquisitions of 2024, including British Council Nigeria, IHS Towers Nigeria, Digital Jewels Africa, ipNX, and IPRFZ.
Additionally, he will examine a critical issue affecting the PR profession, especially in the area of identity crisis. He has consistently pointed out that the lack of a unified definition of PR has hindered the industry’s ability to effectively communicate its value, often relegating it to a secondary role rather than a strategic management function. He will explore how the industry can reposition itself, establish clear value propositions, and secure its role as an indispensable force in corporate decision-making.
Join MARKETING EDGE ONTV this Wednesday on TVC News, DSTV Channel 418 at 12:30 pm, and WAP TV at 8:00 pm, with a repeat broadcast on WAP TV on Thursday at 9:30 am, to gain deeper insights into how “INFUSION: Growth 2025” will drive transformation in Nigerian PR. This 30-minute episode promises an enlightening conversation with one of the industry’s most influential voices.
RECOMMENDED ARTICLES
Comment
No comments found.