This Wednesday, MARKETING EDGE ONTV will host Adeyinka Agunloye, Senior Business Director at Connect Marketing Services, on its Industry Conversation segment.

The appearance promises to be a compelling deep dive into Connect Marketing’s eighteen-year journey of innovation in experiential marketing, as well as  his personal assessment  on the rich evolution of the industry itself.

A Career Built on Strategic Clarity and Creative Excellence

Agunloye, a marketing and communications leader with nearly two decades of sterling experience, has built an impressive career through unwavering commitment to strategic clarity, creative excellence, and commercial impact.

Over the years, he has engaged more than one hundred multinational brands across key sectors such as FMCG, Telecommunications, Finance, Oil and Gas, Technology, and Sports.

Moreover, his work consistently reflects an ability to decode consumer insights and convert them into powerful, measurable, and business-aligned solutions.

Journey Through Key Leadership Roles

His professional path spans leadership roles across some of Nigeria’s leading marketing outfits. At Connect Marketing Services, he currently serves as Senior Business Director after previously holding the role of Business Director, where he provided strategic direction, managed high-value portfolios, and shaped experiential campaigns that strengthened client relevance.

Before joining Connect, he served as Marketing Manager and Head of Marketing at Polo Luxury, Senior Manager for Marketing Operations at GDM, Associate Director at Greencorn Marketing Communications, and Head of Brand Activation for Strategy, Accounts and Operations at Brandlife Limited.

Consequently, his wealth of experience across these institutions has enriched his understanding of market behavior and sharpened his approach to brand stewardship.

Academic Excellence and Professional Depth

Academically, Agunloye epitomizes the fusion of scholarship and practice. He holds a master’s degree in Marketing and Communication from the Rome Business School in Italy, complemented by a Diploma in Marketing Communication from the Chartered Institute of Marketing (CIM).

These qualifications, reinforced by certifications and continuous professional development, contribute to his refined strategic instincts and leadership competence in today’s complex marketing ecosystem.

A Forward-Thinking Voice on Value Creation

Across the industry, he is admired for his forward-thinking views on value creation. One of his core marketing philosophies asserts that it is not about the price tag but the value a brand delivers consistently.

He emphasises that brands that rely on price wars to win consumers often sacrifice sustainability, noting that long-term success depends instead on the ability to build trust, deliver relevance, and foster long-lasting engagement.

Furthermore, his advocacy for adaptability, humility, insight-driven creativity, and consumer empathy continues to influence young professionals and reshape conversations around modern brand building.

What to Expect on Industry Conversation

During his appearance on MARKETING EDGE ONTV’s Industry Conversation this Wednesday, Agunloye will share deep insights into Connect Marketing’s evolution over eighteen years, its role in pioneering experiential excellence in Nigeria, and the agency’s contribution to shaping the industry’s competitive standards.

He will also reflect on the future of consumer engagement and the expanding role of experiential design in sustaining brand relevance in a rapidly evolving market.

About MARKETING EDGE ONTV

MARKETING EDGE ONTV, known for its commitment to industry intelligence and thought leadership, airs weekly with three major segments Industry Conversation, Brand News, and Brand in Focus.

Together, these segments deliver market insights, brand analyses, industry developments, and conversations with marketing leaders driving transformation across the integrated marketing communications space.

Broadcast Details

The thirty-minute programme airs every Wednesday on TVC News, DSTV Channel 418, at 12:30 pm, and on wapTV, DSTV Channel 262, with its updated timebelts scheduled for Wednesdays from 11:00 to 11:30 am and repeat broadcasts on Thursdays from 9:30 to 10:00 am.

A Promising Episode Ahead

This week’s episode promises to be both enlightening and inspiring as Adeyinka Agunloye brings his voice, vision, and vast experience to the screens, thereby offering viewers a rare blend of strategic wisdom, industry reflections, and forward-looking perspectives that continue to shape the world of experiential marketing in Nigeria.